近日，见实发现微信“小绿书”又有了流量推荐新入口！
那就是在服务号页面的“看一看”新增了流量推荐入口。如见实近期在服务号的“看一看”中发现，系统推荐文章都是小绿书图/文消息，这一现象背后蕴藏的平台流量新分发机制值得思考。
微信小绿书的流量推荐新入口，为创作者提供了一个新的内容曝光机会，意味着此类图/文内容将有机会获得更多推荐，尤其对于粉丝基础尚薄的新手创作者来说，无需过分依赖已有的粉丝基础，就可以通过优质图/文内容直接获得平台的流量扶持。
微信平台此举，显然是在优化其内容分发机制，以提高创作者和用户的参与度、活跃度。近日也不断有公众号作者称自己的“小绿书”内容获得了很多流量推荐，如此看来，小绿书确实值得创作者大大尝试。
此前，微信也在内测服务号折叠，和订阅号一样，将其折叠在了二级页面，这之后见实交流群内很多人对该调整进行了吐槽，有人称这一更新非常奇葩，服务号一点优势都没了。
内测调整确实会减少用户直接访问服务号的频率，但也并不意味着服务号失去了其价值。见实认为，服务号“看一看”推荐内容或给了创作者一些暗示：
服务号仍然可以作为企业提供深度服务和互动的平台，而新的流量推荐入口则可以作为吸引新用户的有效补充手段。
比如，已开通了服务号的创作者，可以尝试用“发布但不通知粉丝”的方式发布“小绿书”图/文内容，既可以在一定程度上避免过度打扰忠实粉丝，又能借助平台的流量推荐机制吸引更多新粉丝关注。
注：文/陈姗，文章来源：见实(公众号ID：jianshishijie)，本文为作者独立观点，不代表亿邦动力立场。
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