数字化时代，流量已成为衡量企业影响力和市场竞争力的重要指标之一。在汽车行业中，车企从来不掩盖自身对流量的渴望，先是雷军、周鸿祎等车圈大佬在北京车展上演“行走的流量包”，带来叹为观止的高人气效应，再是奇瑞尹同跃、长城魏建军等传统车企老板们纷纷走进直播间，立人设、打造IP、赚流量，不再保持低调。为了争夺流量，激烈的市场竞争已经从“卷”价格延伸到“卷”老板。
皮卡车企同样向流量倾斜，过去的半年多时间里，多位企业老总开通微博、打造个人视频号、参与直播，从幕后走向了台前，一些品牌开始自建流量平台，推出特色栏目、培养明星主播，通过社交媒体、短视频平台等新媒体渠道与用户建立连接，希望在流量时代持续获得声量。
车企下场抢流量的原因不难理解，流量为王的时代，谁掌握了流量密码，谁就更有希望在市场立于不败之地。近年来，皮卡领域被越来越多的车企关注到，新品牌不断加入，新产品推新速度也在不断加快，车企要想持续获得消费者关注，就需要不断发声，自建流量矩阵、老总走向荧幕前，就是获得声量的方式之一。
一定程度上，这种做法带来了立竿见影的正面效果，尤其是知名度高的企业负责人所具备的高关注度是显而易见的。从雷军和周鸿祎在北京车展现场被人群里三层外三层围住的情况来看，车能不能卖出去尚不可知，但展台的人流量爆棚，品牌知名度也得到了质的提升。
相比之下，皮卡领域因相对小众，营销效果难免有所打折，但车企和老总亲自下场“吆喝”，既减少了对外部流量的依赖，降低营销成本，也可以更直接地控制品牌形象和信息传播的方向，确保品牌信息的一致性和准确性。其中，负责人以开通社交账号、直播“带货”等方式亲自参与宣传，能够使消费者感受到企业的诚意和对产品的重视，即时获取用户反馈，尤其是拥有个人魅力和影响力的车企负责人很容易在这过程中圈粉，助力品牌形象的提升。
那么，是不是车企下场参与营销宣传，便抓住了流量、接住了“泼天富贵”呢？
当然不是。我们要意识到一个前提，在越来越内卷的竞争环境下，市场已悄然回归“产品为王”的时代，决定企业竞争成败的并不是多种多样的营销手段，而是车企自身的产品实力，这来自于企业的技术创新。若产品品质无法让消费者满意，最后终究会失去消费者的信赖，因此，车企在追逐流量的同时，也不要忘记对技术的研发制造与积累。
回归营销本身，车企自建流量平台带来了好处，但也存在一定弊端。企业自身的宣传渠道和影响力有限，很难形成社会话题和趋势，这也就导致宣传效果受限，触及的潜在客户较少，若投入大量资源来建设和维护自己的宣传渠道，则可能分散企业在产品开发和市场研究上的注意力，更容易陷入追求短期流量和宣传效果的漩涡，使企业忽视长期战略规划和品牌建设。最重要的是，在铺天盖地的营销浪潮中，消费者更倾向于相信第三方媒体的报道而非企业的自宣传，因为后者可能被视为“王婆卖瓜，自卖自夸”，在营销层面反而起到了适得其反的作用。
因此，皮卡车企在考虑是否下场做流量时，不应只看到短期的投入和回报，而应从长远的品牌建设和市场发展角度出发，合理分配资源，在打造自身传播矩阵的同时，不应忽视与第三方合作伙伴的协同效应，通过与媒体、经销商、KOL等合作，进一步扩大品牌影响力，丰富营销手段，同时也能够借助外部资源和专业能力，提高营销效率和效果。更重要的是，无论何时，都不要忘记对技术的研发制造与积累，要知道，好产品才是立于市场不败之地的核心武器。
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
本文内容由互联网用户自发贡献，该文观点仅代表作者本人。本站仅提供信息存储空间服务，不拥有所有权，不承担相关法律责任。如发现本站有涉嫌抄袭侵权/违法违规的内容， 请发送邮件至 414165875@qq.com 举报，一经查实，本站将立刻删除。
如若转载，请注明出处：https://www.fyzq6.com/23412.html
如若转载，请注明出处：https://www.fyzq6.com/23412.html
赞 (0)
电信长期天宫卡19元包155G流量+通话0.1元分钟
上一篇
2024年8月7日 am9:24
联通江城卡！长期19元月租~！！！70G通用+30G定向+300分钟通话
下一篇
2024年8月7日 am9:40
相关推荐
-
2023年2月有没有靠谱的长期流量卡推荐？
流量不够用？不知道怎么选流量卡？又踩坑了？这篇文章教你如何选到性价比高又靠谱的正规流量卡！ 内卷哥在行业内干了大好几年，办过的卡少说也有千百张，运营商新出了什么套餐我都是第一时间知…
-
流量卡推荐 篇十三：遥遥领先！29元电信流量卡你拥有了吗？入门级流量卡使用指南德云社演员拍照喜欢用美颜，岳云鹏的PS很“过分”，张鹤伦是真白
作者：安娜不是卡神 前言：竞合期，流量卡上下架很快，请大家多多关注安娜哈，有更多优质的流量卡套餐，安娜会第一时间进行更新哈，头像个仁简借了解更多哈。 从安娜做流量卡视频和工粽号起，…
-
5款精选流量卡大横评，这张电信流量卡能用20年简直绝了！避坑攻略不看亏大咯~
现在手机流量卡，可谓是虚假宣传的重灾区。上网一查，什么乱七八糟的流量套餐都有，根本不知道信谁。卡品有问题想要咨询客服，却发现投诉无门，等来的永远是：
-
2023年，生意到底该怎么做？
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1174
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1174
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1175
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1175
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1177
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1179
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1174
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1174
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1175
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1175
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1177
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1179
这一次的疫情不讲武德，已经出现了近3年的时间，依然没有消失的趋势。 最近几天，海南、新疆、西藏等主要的旅游省/自治区均出现了较为严峻的疫情。此事一出，不仅仅打击了海南、新疆、西藏三…
-
没技术的人，可做这5个工作，上手不难，挣钱容易点
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1174
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1174
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1175
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1175
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1177
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1179
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1174
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1174
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1175
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1175
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1177
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1179
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1174
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1174
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1175
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1175
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1177
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1179
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1174
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1174
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1175
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1175
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1177
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1179
我今年28岁，女性，有了孩子之后，就在家带娃，已经有三年多了。 在家闲不住，想赚点钱帮老公减轻压力 1、想办法挣钱。 最近孩子已经送去了幼儿园，老公也是在一个公司里面，当普通的员工…
-
农村彩钢瓦房全部要禁用，建好的也要拆除？究竟有什么危害？
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1174
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1174
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1175
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1175
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1177
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1179
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1174
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1174
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1175
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1175
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1177
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1179
这段时间回了农村一趟，看到了有些路边的人家在拆除房顶的彩钢瓦。就连我村的路边也有一户人家在拆除。 当时我也很好奇，就问了一下这些村民：好好的彩钢瓦，看起来还挺新的，为什么要把它们拆…
-
孙洪鹤明年如何找到新经济中具有赚钱潜力的项目？
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1174
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1174
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1175
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1175
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1177
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1179
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1174
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1174
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1175
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1175
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1177
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1179
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1174
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1174
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1175
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1175
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1177
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1179
作者：孙洪鹤 明年不管你是找公司给别人打工，还是选择投资型的项目？你都必须得学会如何抓准具有发展潜力的项目系统方法。 一个公司的发展潜力，有两个重要的指标，第一个指标，就是投资业绩…
-
老板含泪赚我8000！窗帘翻车可以接地气，但不能接地府
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1174
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1174
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1175
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1175
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1177
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1179
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1174
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1174
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1175
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1175
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1177
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1179
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1174
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1174
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1175
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1175
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1177
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1179
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1174
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1174
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1175
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1175
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1177
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1179
人世间最痛苦的事情莫过于：隔壁邻居做窗帘花了2000，我花了10000，还翻车。 比起硬装种种难题，窗帘看似so easy啊，但车，总翻车猝不及防的时候！不信你看： –…
-
你名下有几张电话卡？有没有被别人冒名使用？可以这样查
日前，公安部发布《电信网络诈骗及其关联违法犯罪联合惩戒办法（征求意见稿）》，向社会公开征求意见。征求意见稿中，将非法买卖、出租、出借电话卡三张（个）以上，假冒他人身份或者虚构代理关…
-
利用人性捞偏门赚钱的套路，你知道吗？
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1174
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1174
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1175
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1175
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1177
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1179
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1174
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1174
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1175
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1175
Warning: Undefined variable $case in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1177
Warning: Undefined variable $ex_word in /www/wwwroot/www.fyzq6.com/wp-content/themes/justnews6.0.1/functions.php on line 1179
不管在任何时代，利用人性的弱点赚钱永远不会过时，今天揭秘个利用人性捞偏门赚钱的套路，在互联网上不少人认为色粉不值钱，因为只要在各大平台上发一些稍微露骨的内容，就会吸引大量的老色批…