“真相还没有穿上鞋子，谣言已经跑遍了全世界。”一些视频、信息看起来似乎很重磅，在网上掀起一轮又一轮波澜，但实则肆意编造、空穴来风，是彻头彻尾的谣言、谎言。27日，网信部门公开曝光第四批涉公共政策、突发案事件、社会民生领域网络谣言典型案例。令人惊心的是，在案例中可以圈出社保、医保、洪水、火灾、行凶、学生体考等关键词，这些无一例外都连接着社会公共领域、关系到百姓利益。好在相关部门持续加大监测和处置力度，及时溯源并关闭了谣言首发账号。
网络用户不断增长，网络谣言一直没有消停，甚至以更多元的形态、通过各种渠道无孔不入。仔细分析谣言的生成，这些“爆款”生意有什么样的操作套路和逻辑？
越是“离大谱”“放大招”，越能触发“传播”键。“单次住院不超过15天，否则医保无法报销”，歪解国家医保政策，以讹传讹损害群众合法权益。“中国‘天眼’变成垃圾场”纯属张冠李戴，网传图片实为美国波多黎各的阿雷西博天文台2020年发生坍塌的画面。“青海地区因洪水致数十人死亡上千人失踪”纯属编造，炒作灾害谣言危言耸听。个别自媒体臆测编造公共政策、虚构突发案件事件，尽管信源模糊、细节不清，却导致一些网友信以为真，甚至辟谣后还在盲从。
越是撩拨人心“带节奏”，越能深挖流量陷阱。越是挑动社会敏感神经，越能够“吸睛”。针对社会转型期的发展变化，谣言制造者利用当下热点，带动公众情绪、贩卖焦虑。社会民生等领域成为重灾区，社情类话题呈裂变式扩散，谣言借助网友的关心与共情传播，引发担忧、恐慌情绪，甚至造成群体对立和社会的撕裂。
越是“熟悉的配方”，越透着金钱的“味道”。“配方如一”，却能屡屡得手。“吸睛”更为了“吸金”，说到底是变现逻辑。比如“‘体考神器’喝一口就能及格”，就是一些商家利用伪科学炒概念，为了带货赚钱。潜流之下，还有黑灰产业链在推波助澜，一些造谣者高度职业化、规模化，雇黑粉、刷好评，恶意炒作事件、操控舆论，达到引流牟利甚至敲诈勒索的目的。
用大量时间追更、浏览糟粕内容，不仅没有收获任何滋养，反而可能上当、“中毒”。网络谣言占用公众大量时间和资源，误导公众认知、扰乱社会公共秩序。当人们看到网络热点时总要打个问号，看到话题不断反转时总打个惊叹号，一旦内心发出太多这样的信号，就容易导致人与人之间的疏离，社会信任基石的消解。社会信任是宝贵的公共资源和公共财富，不能被网络谣言的杂音噪音损害，干扰到社会主流价值观。
后真相时代，更需寻求真相。复旦大学新闻学院教授张志安告诉《热评》，以批量方式曝光网络谣言典型案例，能够以正视听，让网友举一反三，起到警戒作用；对影响比较大的一些谣言，也能进行二次辟谣和澄清。
2024年“清朗”系列行动的重点，就包括整治自媒体无底线博流量等专项行动。相关部门在持续重拳出击，平台应持续提升完善审核机制，让谣言无处遁形。公众对奇葩离谱的信息要小心，别被这些内容牵着鼻子走，不要造成“劣币驱逐良币”。
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