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亚马逊站外引流在近期政策上是允许的，亚马逊站外引流的的方式则有：Deal 网站、Review站引流、Pinterest引流、Facebook引流、Facebook群组推广、网红营销、博客引流、谷歌搜索广告（Search Ads）、Instagram广告、TikTok广告等。
不过仍需注意两点
1）无法用GMC投放，因GMC需要有homepage claim, 因亚马逊店铺无法claim, 只能通过搜索来做引流
2）如果触发封户，可协助客户积极解封：解封中建议提交亚马逊平台的店铺资质，和后台截图等信息来证实生意的真实有效性
亚马逊站外引流做法
引流基本逻辑: 独立站引流广告 → 独立站活动页面view amazon deals → buy on amazon → 进入亚马逊主页或者对应产品页面购买
引流亚马逊的campaign建立: 独立站首页 + 活动页面（适用于客户在Prime Day / 黑五有促销活动页面）
亚马逊主页引流：为更多商品拉流量（预热+黑五）
重点产品引流：如在其他平台推广促销码，code+产品url （预热+黑五），其他重点产品可以提前1-2天+黑五
引流方式： 谷歌广告投放：搜索（品牌词+通用词）+ 展示（再营销+拉新）
为什么Oceanweb非常适合做亚马逊引流？
1）紧迫性：黑五前7-14天是关键引流期，Oceanweb从建站到广告系列建成的效率提升，有助于电商平台类卖家转化，今年应不晚于十一月上旬完成建站+站外引流设置，给予初步测试期
2）效果性：Oceanweb主要针对SMB客户，每日预算有限，广告投放建议以搜索为核心逻辑+pmax，以效果最大化为目标，在黑五前智能生成通用词/热点词，帮助卖家把握商机
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有什么值得投资的生意适合夫妻一起开，做点小生意挣点辛苦钱
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