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今年9月，厦门市共53家“爱心餐饮店”挂牌，为生活困难的群体，免费提供中式快餐、自选快餐、素食及地方特色食品，满足他们的用餐需求。或许人情味，是这些餐饮店统一的味道。
人们总是会赞美、追捧善良、勤劳等美好的品质，如果一个餐饮店的老板也是如此，顾客也会提升对这家店的信任度。但这并不是要求餐饮店“作秀”，而是应该真心诚意地想要帮助困难群体，人们总是愿意到更有温度的门店消费。
事实上，这类公益支出是可以控制成本，并最终保证门店盈利的。因为在疫情的情况下，堂食不再是支撑运营的支柱，外卖的拓展，不容拖延。但一家门店上架外卖平台，为保证曝光率，必然会进行推广、刷单、参与各项活动等营销操作，而这些费用支出并不小。而另外的红包、优惠券、津贴等等引流工具，也是由商家承担的。虽然如隆兴淳面这类的加盟品牌会帮助门店运营，尽量以小成本，搏大效果。
但这些费用叠加，或许并不比提供一部分免费餐食的成本低。比如夏天，商家可以在店门前放上一桶冰镇绿豆汤，3斤绿豆一般也就20多元，再放点冰糖、冰块，能熬出五六十斤的绿豆汤，给来往的外卖小哥、环卫工人或者是执勤交警等从事高温作业的人群；冬季则可以换成其他热饮，不过为了不让热饮快速冷却，可以将其放置在店内，在门口张贴相关的海报，招呼还在路边工作的人群进店休息、喝热饮，不仅可以引流、提升门店的曝光率，还能树立门店的口碑，这种带有公益性质的宣传，有时候会比直接投广告带来更大的效益。
除此之外，也可以设置一些免费供应的套餐，送给生活困难的老人、残疾人。套餐要荤素合理搭配、量大管饱，并且尽量分门别类地分好种类，以供选择。毕竟是做公益，不要敷衍，不然沦为“作秀”被群嘲，就得不偿失了。
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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生意越来越难做？4个不起眼却暴利的行业，看看哪个更适合你
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