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微信多年龄段的应用普及，让小程序的推广速度超过很多人的预期，线下传统/实体等中小型品牌开始寻求线上发展的机会。
较于规则繁荣，长线运营的电商平台，小程序的优势强烈而明显，私域流量、规则简单、操作难度低等，让线上引流变现难度降低。而现在传统企业更多是希望将小程序商城开拓成一个新的电子商务市场。要达成这个目的，小程序商城的运营推广就不能按照传统的电商思维来做小程序，需要因地制宜，根据微信的社交属性掌握好小程序的运营推广，才可能成功引流转化。
1、线上线下统一运营
利用小程序后台的运营功能提高复购率与获客率。一个完善的小程序必定配备了多个运营功能可供运营者组合使用。
经营策略指向的货品组装售出功能都是提高用户复购率的很好办法。运营者利用这些方式，不仅可以提高小程序的曝光量，提升品牌的知名度，还可以直接将用户转为熟客，产生二次、三次货品交易关系。
2、小程序定位运营法
小程序的另一个流量大入口就是“附近的小程序”以及利用微信平台进行分享。
小程序推广要充分利用微信的用户群，微信用户群体数量庞大，可以提供足够的“分享”空间，为小程序商城带来巨大的曝光量。运营者需要考虑的是如何刺激用户主动分享。小程序自带的“附近的小程序”功能，能娴熟出运营者的商城信息，直观展示运营者的地址、时间、联系等信息。帮助运营者增加一定的获客机会。
3、公众号流量运营
公众号作为一个同样依托微信平台的工具，与小程序的关系也密不可分。小程序商城可以利用公众号作内容运营，公众号可以利用小程序商城获得变现。作为小程序做好的发声渠道，运营者可以利用公众号来做推广引流，比如推出专门介绍小程序的文章，植入小程序的跳转链接，可以有效提高小程序的曝光量。
4、私域流量裂变
荐客小程序裂变最常见的手段之一，通过1<2<4<N的社交属性规则为运营者带来丰厚流量。
通过设置荐客规则刺激用户的积极性，激励制度可按照不同的裂变目的来制定激励制度，根据裂变质量与深度，调整不同属性的激励。在引流、复购等运营场景，荐客可以发挥巨大的作用。
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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