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美容院为了获得更多的客户，一般都会采用做活动促销来吸引人流，但是活动力度不够顾客不愿意来，活动力度太大美容院亏本，而且很多顾客就是冲着美容院的活动来的，抱着薅羊毛的心态，看见你这没有羊毛可薅了，就跑别家薅去了。
总之，仅靠传统的促销活动引流已经行不通了，美容院还得学会跟进时代潮流，采用美容院营销拓客管理系统，科学、有效地拉新、留存、复购！
一、利用爆品，低成本裂变拓客
引流第一步，先选出一款受顾客欢迎，复购率比较高的项目，利用爆品吸引顾客眼球。美容院可以在趋势云美业营销拓客管理系统后台设置砍价0元购、0元抽奖等活动，通过小程序，一键转发分享出去，覆盖朋友圈、微信群，让顾客参与并分享活动，顾客邀请好友助力越多，成功几率越大，以此快速收获私域流量，低成本裂变拓客。
二、利用会员标签，精细化运营
顾客引流进私域后，美容院需要学会如何管理这些顾客。如果想要实现与顾客长期互动，不了解顾客那是不行的，千篇一律的推销不仅不会有效果，还会引起顾客的方案，从而流失。
美容院可以通过趋势云美业营销拓客管理系统，利用会员标签功能对顾客进行管理，并根据不同顾客的喜好、到店频次、到店时间、消费项目等进行分类营销，千人千面精准推荐商品及服务，提高转化率。
三、利用老带新，带来源源不断的新顾客
除此之外，老顾客对美容院的作用也是非常大的，老顾客通过引导，如分享有礼、推荐返佣等，是能够为美容院带来意想不到的惊喜的。老顾客邀请到的新用户越多，获得的奖励越丰厚，这样就能促使老顾客主动分享，挖掘其背后的人脉资源，带来源源不断的新顾客。
趋势云专注美业赛道17年，致力于帮助美业商家提供数字化解决方案，管理系统，适用于美容院、化妆品、美妆品牌等，能够提高效率、降低成本，功能齐全、稳定、易操作，赋能美业机构数字化升级！
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为什么越来越多的年轻人开始热衷于“搞副业”，甚至认为是刚需？
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