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（2022跨境电商强势来袭！2本书带你学习系统，全面，立体式的亚马逊运营 )
其实写这篇文章的初衷
是最近我在开发一款新品的时候
发现今年被称为黑马的中国跨境电商平台：shein
上面和亚马逊有很多类似款产品
从listing标题，价格，文案，图片来看
亚马逊上的listing完整性，图片的质量等
都远远超过shein上的链接
这就说明亚马逊目前大部分类目竞争很充分
以至于在listing各个板块都被优化的很全面
特别是亚马逊的listing详情页
给了新品很多自然流量的入口
但现在有些卖家并没有意识到这点
今天这篇文章把大家最容易忽视的地方
这里一次性列出来
无论你是新老卖家，都一定要认真看完本文
我们现在就拿一个狗衣服类目来说
这个类目已经是竞争超级激烈的成熟类目
从这样的类目里，并且是成熟的链接去分析
就能看出你和头部Top卖家的差距在哪里
首先是产品的主图视频
这和A+一样，几乎成了产品标配
现在出了高级A+，也有视频板块
如果你还意识到视频重要性
还觉得做视频麻烦，那就真的没跟上平台脚步了
平台早已经推出视频制作工具
我们再看这个listing下半部分
如图：
因为现在广告流量很贵，广告位有限；
我们更要把自己店铺的链接保护和利用起来
品牌下的Newer model已经开放给了卖家
只要相同品牌的新款产品
都可以尝试绑定在成熟链接下方
之前也专门写过Newer model文章，请看：
如果你是有多个店铺，多个品牌
可以用定位广告定位自己店铺的链接
特别对于同一个类目的新品
新品在成熟老款的流量下，自然单也更多
有时候推新品并不意味着一定亏损
利用好现有的流量入口
在新品前三个月可以实现盈亏平衡
我们再看A+的一个模板,怎么做到带来更多自然单
如图：
我相信现在大部分人店铺里
都会有至少5款左右的产品
无论是新品，还是老品
只要是相同类目，或者互补功能的产品
都可以通过这个A+模板去引流
A+对比图节省了买家的购物时间
必然就可以提升自然订单
也是不花钱的自然位
这本身也是提升转化率的一种方式
平台也喜欢一个listing能带来更多的订单
非常符合A9算法里，重视转化率的机制
品牌备案的卖家，很多人忽视了这个板块
如图：
品牌备案后的店铺
listing详情页下方都有post板块
你即使不发，也会被竞争对手占据位置
而且都是免费的流量板块
对于推新品，放整个品牌店铺的链接
对提升整个店铺的订单量都有帮助
现在流量珍贵，特别对于有成熟listing的店铺
上的新品，有意在这几个板块展示
可以很好的提升自然订单
建议继续往下阅读以下文章，请看：
2022我们一起加油
将来的你一定会感谢
现在努力拼搏的自己
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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对于一家网店来说整个运营过程中最最基础的两个因素就是流量和访客，一般来说流量越高，访客量就越大，这是很显而易见的道理。当然了使用不同的引流方法效果肯定也是不一样的，那么就有人问如何…