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某美妆品牌需要将小程序用户引流到公众号，针对付费用户设置公众号抽奖活动，活动流程如下：
1.企业做活动宣传，引导用户在小程序内参与购物；
2.付费页面弹窗引导用户关注公众号，参与抽奖；
3.已付费用户关注公众号后回复关键词，参与活动抽奖。
目前运营员工遇到的难题就是如何区分用户是否付费？如何防止被恶意薅羊毛？
芝麻微客解决方案：
第一步，使用开放接口的自动打标签接口，用户在小程序内付费就会被打上“已付费”标签（具体操作可以在官网添加我们的客服微信进行配置）。
第二步，使用营销促活的抽奖功能，新建抽奖时，设置“已付费”标签用户才能参与抽奖。
抽奖应该场景有设置回复关键词抽奖；设置自定义菜单，粉丝点击菜单进行抽奖；关注后自动回复进行抽奖，企业可以任选一。
通过以上设置后，只有在小程序内付费的用户才能参与抽奖，既可以把小程序用户都引流到公众号好，还可以有效避免被薅羊毛。
红包营销
除了小程序付费用户参与抽奖，企业还可以设置小程序付费用户参与抢红包，同样，新建红包规则时，设置“已付费”标签用户才能参与领红包。
芝麻微客的红包营销有口令红包、定向红包、概率红包三种玩法，满足企业的个性化需求。
签到打卡抽奖
同样，新建签到打卡活动时，设置已付费”标签用户才能参与活动。
签到打卡应用场景有：粉丝通过回复关键字进行签到打卡；设置自定义菜单进行签到打卡 ；关注后自动回复进行签到打卡。
发放券码
音乐类APP、视频类APP、网游手游类公众号做活动发放券码时，同样可以设置“已付费”用户才能参与领券码。
<!–?!f=@唄B?朸C;湇磢
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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财神来了｜大学生卖水果_如何做到两年营收200万
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