独立站螺旋向上推广引流打法介绍

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新做好了一个独立站，准备开始推广引流，我们要如何开始？

Jerry结合十几年的建站和推广营销的经验，分享给大家一种螺旋向上的打法模式。

一、必须先很清楚爆品和长期精品这两种不同打法

爆品产品即当前热门产品，自带产品认可度，时效性也很短，这类产品的打法，就是直接上广告，比如FB素材图片广告、GG的GMC或ADS。

如是普货类产品，要走长期精品路线更合适，可采用下面介绍的打法。

二、SEO内容营销

主要有站内内容优化和站外内容发布2个方向。

内容主要体现为文字、图片、视频这几个方面。

查找竞争对手网站，可以发现很多可以发内容的外部网站。

方法如，在搜索引擎搜索框输入：site:*******(某某网站)

独立站螺旋向上推广引流打法介绍

先做SEO好处很多：

  • 建立品牌信息基础；
  • 长期给网站带来自然流量；
  • 更有利于广告投放的转化；
  • 先做SEO更能理解独立站长期主义“慢”的意义和重要性；

Jerry认为SEO内容营销是独立站长期运营者要重视的工作，SEO内容营销是地基，也是整个营销线中一直要坚持做的工作，有想做SEO推广优化的也可以找Jerry沟通交流。

三、广告投放

广告投放也是必要环节，但这里并不是外部传的那样，非常烧钱。

广告可以设置投放计划，可以控制每天的消耗，根据数据情况随时调整，当然这需要有一定的广告投放经验，广告优化师的差异也体现在这里。

广告投放一般有Facebook，Google，Bing，Pinterest，Criteo等等。

一定要根据产品的最优特性先选择其中的一个来投，最好的办法是看竞争对手流量来的最多的是哪个流量平台。

可以通过Similarweb这个Google浏览器插件来查看。

独立站螺旋向上推广引流打法介绍

四、网红带货、直播带货

使用网站的分销功能，用佣金的方式，请大量的网红、忠诚用户、国外宝妈等等群体测评、分销你的产品。

TikTok直播带货方式也可以采用，都可以更加直观形象地宣传你的产品。

五、流量工作外包

对于没有时间和对独立站引流不了解的卖家，如一开始就都自己摸索，这也是一种错误。完全可以借用别人的经验来快速起步，成本甚至会比自己摸索来的低，成功率也会更高。

但是也不要完全依赖外包，要找带有培训性质的服务外包，自己能学到一些东西，一段时间后交由自己或公司团队来操作。

以上对于独立站做长期精品路线，Jerry认为这是比较好的一个螺旋向上推进方式，分享给大家。

<!–b?~?楬'<€乞＋??
??郙眍

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