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自媒体实际就是流量经济经济时代,只有积累了相当数量的粉丝才能产生经济收益,因此做自媒体就要想尽一切办法涨粉,下面就分享几个自媒体涨粉的方法。
一、精准定位
做自媒体运营要考虑长远的规划和定位,首先确定自己的兴趣爱好,要针对想要吸引的粉丝人群选择领域,确定目的,再预估该领域长期运营的可行性,围绕该领域进行深耕,保持垂直度,从而获取平台较多的推荐,涨粉也就会比较容易。
其次确定账号的目的,目的不同,所用的运营方法也不同。如果是以收益为目的,就需要原创账号,原创作品的流量分成比例高,平台对原创账号的扶持力度大。
二、优质内容
内容特色是是自媒体的关键,无论是什么类型的账号,热点是引流的关键。因此在输出内容时,要多看多了解各个平台、不同领域的热点,而后确定创作主题,靠优质内容涨粉,必须坚持原创,定期更新。做垂直细分领域内容,让粉丝离不开你,让喜欢你的人更喜欢。
最容易涨粉的文章主要有三类:
1.干货:不管是运营什么领域干货价值都比较高而且用户需求量比较大,所以创作干货内容很容易涨粉。
2.情感:人人都有自己的感情经历情和感情历程,因此情感类文章很容易引发共鸣,很容易受被大众接受。
3.热点:热点类文章能满足大众的好奇心,热点事件爆出很多人都希望能了解事件的来龙去脉。所以热点内容也是很容易涨粉。
三、多平台运营
平台的选择需要符合自媒体账号的定位,如果想要在自媒体行业长期发展,就必须了解各平台的运营规则,如今自媒体平台很多,每个平台偏好也不相同,所以可以采取多平台运营的方法,将一个作品发布到多个平台上。如果有时间和精力也可以专门针对平台的偏好创作不同的内容来发,虽然比较费时费力,但增加了某个平台火了的几率,一但某个平台火了,就可以相互引流增加粉丝。
四、平台权限争取
平台权限是身份的象征,同时也有利于涨粉。因此在运营自媒体账号时,要努力争取开通平台的各种权限,权限开通越多,账号关注的的人也越多。根据人们的从众心理,粉丝越多涨粉越快,粉丝越少涨粉越慢。同时要多参加平台的创作者活动,长期坚持,才能逐步达到预期效果。
五、粉丝维护
粉丝加关注后,应马上互动,问候、红包、点赞等显示出你对他的重视,及时满足好粉丝虚荣心,积极点赞、评论,尽量不要只是单纯的笑脸等表情以拉近和粉丝之间的距离。发表一篇作品后可以在评论区先留言,选择一些提问性,悬念性,体现价值的留言,勾起粉丝的好奇,与粉丝互动。这样既能留住老粉,也能有效拉进新粉。
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