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流量对于店铺来说是至关重要的，没有流量，即便你的产品质量再好，款式再优，图片质感再好，价格规划再优……也会限制你店铺产品的销量的提升。
有人问：“我的店铺一直在开车，现在的情况是付费占比55，自然搜索不到千，流量全是来自直通车，怎么办”？其实操作店铺的时候，会有很多问题出现，但是问题出现了一定要及时地分析数据的变动，调整店铺的日常操作，千万不要总持有“万一”的态度，“万一”是给你带不来爆款的。等着店铺变好，等着数据变化，丢掉的就是你超过同行的机会。
分析店铺也要有自己的正确思路，看数据不能只看数据的表面，而是要更全面地去看。比如你店铺里有一款产品，看数据转化都到3%了，你说这都比同行高很多了，为什么产品还是起不来。要看清楚，你这个3%的转化，是怎么出来的，是活动，淘客，还是补出来的数据。
想着拿到流量，不能只看单一的转化，要看人群，要看收藏加购，看流量趋势，看进店关键词，才能真正地找到问题所在，合理去优化。很多商家，看数据总是看个总数据，或者是只盯着某个数据反复看，这么做没有什么意义，而且时间久了，问题就全都暴露了。
店铺操作得好，是方法思路的问题，所以还是跟着我看看，店铺要怎么去梳理分析，跟着我的思路一起往下看。
一、市场分析
要密切关注产品现在的市场大盘数据，是呈现一个什么走势。
比方说，大盘数据呈下降/平稳趋势，这时你的店铺产品要想得到大量的搜索流量，操作上就必须去提高产品的竞争力，提高推广的精准度，否则是很难分到一杯羹的。
其实说白点，现在市场竞争激烈，同一个类目下的产品众多，要想脱颖而出得到平台的扶持。很现实的，就是看你能为平台带来多少的产出，也就是能产生多大的“价值”。你的“价值”就越高，就能获得更多的展示位，这权重就会越高，这自然搜索流量就会越多。
二、竞争环境
要对你所处的行业类目有个准确的认知，细分析竞争对手的主要流量渠道。
如果在分析的时候，发现竞争对手主要的流量来源于直通车推广引流，那就根据你的经济实力和目前的车子投放来决定，你是否要提高投入去参与竞争。
反之竞争对手主要的流量来源于自然搜索流量，那你就要好好剖析下对方的自然搜索流量的来源，层层细化逐条研究，去关注入店搜索词。因为搜索都是从关键词开始的，不同的关键词搜索权重不同。
去看店铺的进店关键词，是哪些关键词给店铺来的搜索流量，你自己店铺有没有这样的关键词。没有，是不是可以去操作这样的关键词？去截胡流量？除了截胡流量，还应分析自己店铺有没有优质关键词可以去操作，提升这部分关键词的引流能力。
进店流量是一部分，但只是进店访客，访客能不能带来坑产，就要看转化好关键词是哪些。某些关键词到底有没有，看进店以及转化的分析就能看到关键词的价值。
要想提高自己的产品搜索流量，就要去对比自己和对手的引流关键词和成交关键词，然后找到适合自己的关键词，放在直通车计划里进行推广。产品的关键词有很多但不一定都适合，能真正起到关键作用的词其实也就那么几个，这就看谁能抓得住，抓得准，如果你能让这几个重点的关键词的表现好过对手，那搜索流量就会干过对手。
可以做一个表格，把你的竞争对手数据化，你统计的时间越长，就越是了解他的情况，也就越容易超过他。
三、精准布局
店铺要根据产品的受众来定位，定位越清晰，人群越精准，越容易转化，权重也就越高。打个最简单的比方来说，发布产品时，这产品一定要发布在恰当的类目下，属性也是一样，该填写的一定要填写，而且填写的属性词一定要能体现产品的特性，类目属性填写正确才能实现精准引流，系统才能给你匹配到更优质的人群。
然后主图与产品与标题的核心关键词要高度相关，产品的点击率才会好，转化的概率才会高。包括后面走到评论那一步，描述与产品相符五个星，细节到位这产品权重才会高，才会更有利于流量的爆发。
四、直通车
直通车与搜索是相通的，直通车做投放关键词，就是在做搜索，只不过他是付费的。直通车的数据维度有很多，这些数据维度好，我们的店铺产品的权重才会高，搜索权重也才能被正向拉升。
我在做分享时，经常会提到，新车权重低，ppc高，所以为了拉升计划权重，初期选词要以精准长尾词为主。不少朋友记住了，也这么操作了，但是却忘了我说的后半句，等计划权重起来后，要加入大词热词去抢夺流量，寻求突破。
精准长尾词布局只适合前期做拉升，因为长尾词的搜索体量一般，要想后期流量再上一个台阶就需要放开展现，稳定点击，拿到高产出，不断增大计划的权重。人群这要重点关注自定义人群，去做二维人群，来最终筛选出效果好的人群，进行长期投放。
测试期间，溢价可以低些，30-50%，等筛到优质人群了，再去高溢价，抢夺流量。当然溢价也不是随意来的，一定是要根据店铺做的整体的定位，以及主要的针对的人群，来分别控制溢价的比例。
还有就是要提高人群的覆盖率，从关键词出价、人群溢价、ppc、时间折扣这四个维度来入手。在出价和时间折扣保持不变的情况下，降低出价提高人群溢价，来扩大人群的覆盖率。
五、日限额
不要对直通车有什么误解，认为开车了就是在做引流，或者低价引流就是出很低的日限额来做引流。过低的投放，带来不了多少点击量，车子这迟迟无法出有效的数据，这后面的优化，就没有一个可参考性可言，就要栽大跟头。
也不要单纯地认为只要砸的钱多，车子的效果就一定会好，烧得多不如烧的精。要在高点击，精准流量为前提的情况下去加大投放，才能投的多搜索流量还起的快。而且还要确保人气和销量的数据达标，以及尽量让近7天的数据呈现一个上涨的趋势。
如果你的数据没有上升趋势的反馈，那搜索引擎拿什么去判断你的产品真的不错呢？凭什么去分给你的产品更多的流量呢？现在是大数据时代，我们操作店铺产品的时候一定要会看数据，会用数据，让数据为我所用，店铺才能有更好的提升。
今天的分享就先到这里了，如果有什么不明白的或者店铺遇到了什么问题，欢迎来跟我沟通交流。
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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生活节奏的加快，女性忙于学业、工作、家庭，却忽略了自己的健康。在这个乳腺疾病广泛化、低龄化的时代，女性朋友请关爱自己，关注健康。 乳腺是女性的重要器官，每每谈起可能还会略带羞涩、讳…
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5款流量卡评测| 电信超低月租大流量卡即将下架VS移动19元100G+100分钟低价流量卡，限时上架！业绩直击|中国再保险经营业绩全面提升，盈利结构进一步优化
作者：安娜不是卡神 前言：流量卡上下架很快，请大家多多关注安娜哈，有更多优质的套餐，会第一时间进行更新哈，头像个仁剪借了解更多哈。 11月份上新的宝藏流量卡真的有点刺激。 几天前 …
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5款流量卡评测| 电信超低月租大流量卡即将下架VS移动19元100G+100分钟低价流量卡，限时上架！在绍兴书圣故里，一个人撑着一把伞，穿行在古老又现代的巷子里
作者：安娜不是卡神 前言：流量卡上下架很快，请大家多多关注安娜哈，有更多优质的套餐，会第一时间进行更新哈，头像个仁剪借了解更多哈。 11月份上新的宝藏流量卡真的有点刺激。 几天前 …
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有什么好的推广引流方法呢，推广引流的最快方法是什么？
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以下全是干货，强烈建议看完！ 引流方法大同小异，某个阶段可以实现大量进人的“偏门套路”都不会长久，很多朋友一上来就是问，我该怎么引流？互联网上怎么引流。其实第一步就走错了，引流前有…
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洗鞋店如何在小区菜鸟驿站推广
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哈喽！！！大家好！！！我是二当家！！！ 本期视频内容我们来聊一聊洗鞋宝的网点自取模式。 网点自取模式是洗鞋宝将洗鞋服务“社区化”的一个重要途径，让用户在家门口就可以方便的洗鞋、洗衣…