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运营口腔诊所最关键的工作之一，就是要拉新、拓展新客户。这也是大多数口腔诊所持之以恒在做的事。同时也有不少口腔诊所在拓展新客户的过程中遇到了困难，因为这些口腔诊所的经营者不知道应该如何拓展新用户，从而导致生意一落千丈，那么口腔诊所应该如何拉新呢？想要拉新，推广方式一定要选对！
当下广泛使用的拉新推广方式，除了传统的电视等媒体拉新推广外，搜索和信息流广告，私域直播推广也逐渐成为推广方式的主流。这些推广方式，一方面是需要更多的广告预算，另外就是强运营需要，没有好的策划运营，很难达成推广的目的。这个时候，通常有一半的口腔诊所会调整发展策略，回归老路子。但剩下的口腔诊所，会继续寻找其它的拉新渠道。所以，口腔诊所经营者的格局、“互联网思维”显得尤为重要。
一、团队是潜在的营销资源
无论开展何种营销策略都是需诊所团队的配合与支持。从接待病人的前台到和患者沟通的医生，团队中的每一位成员，在整个内部营销的毎一个环节都充当着关键的角色。口腔诊所要确保员工能够给患者提供有效的、符合标准的医疗信息。
当患者获得满意的治疗之后，才会和朋友、家人等分享自己的治疗感受。这无论是口碑营销还是品牌营销，都是非常关键的部分，好的口腔团队也是一个诊所优质人才的硬实力。切记口腔诊所一定要维护好自己的口碑，对于傲客或是突发事件一定要做好相关预案。在网络发达的今天，没有哪些可以比病人对牙科服务进行抱怨或是在社交网络上发布相关的负面消息这样子的行为，更能破坏公众的信任了。
二、建立口腔诊所自己的简报
建立口腔诊所的简报主要目的是用于与患者沟通。除了社交媒体外，另一个能够与患者沟通的方式就是医疗简报，简报能让患者与医护及诊所建立良好的人际关系，增加医生和诊所的专业性。
除此之外，有一些患者常常会阅读一些行业媒体新闻，这些都能够增加口腔诊所的曝光率，从而吸引更加多的新患者来就诊。和现有的患者保持着良好的联系，这样子他们会推荐更加多的新患者，由此可见口碑营销对口腔诊所十分重要。沟通的途径越多，意味着诊所有更加多的机会和资源，来展示你的临床实践经验和专业知识。
三、加强诊所在社交媒体曝光
口腔诊所如果能结合互联网的使用，可以给诊所带来很多新的变化和发展机遇。口腔诊所做互联网推广并不只是意味着将信息发布出去，起到广而告之的效果就可以了。它更关键的作用是时不时在患者的印象中提升口腔诊所的存在感，树立诊所品牌，增加诊所团队的曝光率及影响力。一旦品牌竖立起来，那客户的流失率将会大大降低，同时还会带来新的客源。
目前互联网上比较热门的社交媒体，有公众号、抖音、微博、小红书等。如果口腔诊所想要加强在社交媒体的曝光，就必须打造好媒介矩阵，在不同的社交媒体进行不同内容的输出。
对于国内的口腔诊所来讲，能够熟练的使用社交媒体来拉新、拓展客源及提速知名度，是一种极具性价比的营销途径。可对于如何做好网络推广，还是需要个位口腔诊所的经营者不断探索尝试，或者请专业的队伍来执行，就比如说口腔代运营公司。
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