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在互联网营销和运营的战场上，实战了8年，发现营销理论挺多的，尤其是现在市场上很喜欢流行制造各种概念词，但其实营销的本质并没有很复杂，概括起来就是：
“确定目标用户，找到用户需求和这个需求背后的应用场景，然后制造或者找到满足这个需求的产品，把这个产品，通过通过目标用户所在的渠道，用目标用户喜欢的内容形式，告诉给需要这个产品的人”
比如我们做短视频带货，我们做过其中一个类目，就是宠物玩具。我们当时的做法，就是通过调研后，发现宠物玩具还是比较容易出单，视觉效果不错，符合短视频带货赛道，所以就做了这个类目。
目标用户：养宠物的人群，这批人，尤其是刷视频的年轻人是舍得为宠物花钱的。
用户需求：猫咪喜欢追逐玩耍到手的老鼠,像逗猫棒可以满足养宠物的人和宠物的互动，加深情感，和为自己解闷等。
应用场景：一般是在自己家，和宠物玩耍。
产品：宠物玩具，比如逗猫棒，宠物智商测试器等
渠道：抖音、视频号等短视频渠道
内容：宠物和宠物玩具的使用效果视频，激发用户需求
通过用户调查、内容制作、渠道投放、数据反馈、调整优化这样一个不断循环的过程。通过不断实践和总结，从战争中学习战争，这是进步最快的方式。
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再小的个体，也有自己的品牌！这是微信公众号的宣传语。 上一期我们讲了微信公众号的两种类型和定位及建议。 这期分享：通过微信公众号引流的5种方式： 1、创建微商城。 我们实体店要根据…
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门店导流私域，更容易创造营收增长新梯队
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目前，实体店难做，很多人都在寻求线上渠道，实体店的流量获取与线上相比往往质量更好，更容易赋能品牌新增应收增长的新方式。本文针对门店如何做私域导流进行分析，希望对你有所启发。 长期以…
