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美业作为线下实体服务行业,最重要的是客户,有客户进店才有消费才有业绩,而随着市场行业竞争越发激烈,加上疫情的影响,缺客成为了美业老板们最头疼的事,也是绝大多数美容院在发展过程中面临的主要障碍,如何拓客,让客户进店,是现阶段美业老板急需解决的主要问题。
因为面临缺客,很多美容院老板就会焦急地想尽各种办法拓客,发传单、搞促销、找拓客公司,等等,这样盲目的拓客,往往最后结果都会不尽人意,拓来的客基本都是贪图便宜过来的无效客,最后也难留住,更别提升单了。
美容院想要拓客,带来有效客户,老板们一定要有互联网思维和门店客户运营闭环思维,不要因为拓客而仅仅拓客。客要来,更要留得住,还要能升单为你带来业绩的才是有效拓客。所有的客户管理,必须要做到拓、留、锁、升一体化管理。
那么,客连连系统怎么实现客户拓、留、锁、升?
关于拓,留,锁,升,四个客户管理板块,客连连拥有一套完整的闭环系统来实现。
首先关于拓客,第一客连连会协助客户一键授权快速搭建线上微商城、小程序,不花一分钱轻松将公域流量转化为私有流量,坐拥微信10亿流量粉丝池;第二利用营销中心板块,美客宝分销创新盈利合伙人模式,帮客户启动自动拓客功能,轻松实现老客转介绍、全新客开发,客户自动裂变;第三系统内置百种热门营销活动工具,可自由搭配任意组合,通过发放优惠券、拼团、积分营销、限时抢购、助力、大抽奖等营销活动,高效引流拓客。
关于留客,客连连对拓来的新客智能化分类分标签管理,自动建立客户档案,将拓来的客户分为:会员客、手持客、公共客、体验客、注册客、endup客、黑名单客、潜睡客、沉睡客,九大客户类别,智能化运营管理客户,同时通过人性化的客情维护,比如生日提醒、回访跟踪等精准管理客户。
关于锁客,客连连内设品项管理板块,可自由设置多种锁客卡,比如自由卡项,套餐组合等锁住客户。同时根据客户消耗的卡项,系统自动生成不同品项销售数据报表,商家可根据销售数据报表,进行产品架构优化,调整品项设置、品项活动,更精准的推送卡项套餐给客户,让锁客更简单。
关于升单,整个客连连系统客户管理板块都有助于升单,为顾客升单做准备,比如,咨询管理板块、预约管理板块、回访跟踪板块智能化人性化的客户管理体系,有效提升顾客体验度,服务更满意,大大增加升单几率;客户标签、客户档案管理、品项消耗管理等多维度了解顾客消费轨迹和消费喜好,为升单提供数据分析。
现在美容院门店面临的主要问题基本是“缺客”“拓客”寻求有效地扩展客源的方法,是每个美业老板最迫切最需要的,而会合理借助美容院客户管理系统帮助拓客锁客留客升单,才是老板们最明智、美容院最有效的拓客方法。
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