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如今，越来越多的企业纷纷开始利用线上直播抢占着市场份额。疫情之下的直播更是迎来了它的发展的“窗口期”。618期间，淘宝成交额过亿、过千万的直播间已经分别达到了32、434 个，成绩又刷新了记录。
任何事情都需要有计划、有条理地去执行，尤其是直播。那今天就和笔者来看看，直播前要如何清晰地策划吧！
第一步：明确想利用直播达成什么目的
做任何事情最重要的一点，都是要先清楚自己的目的，才知道往后自己该干什么。尤其是做直播，需要根据产品去设定你的目的，因为目的不同，做的内容也会不同。
是想利用直播促活转化？还是获客培育？还是引流曝光？这些都决定了直播的方向。
第二步：了解直播会覆盖的目标客户群
既然是做直播，目标用户的定位就很重要啦！因为直播时候的选品就是根据目标用户的定位去进行的。定位目标用户时要清楚他们的属性，包括年龄、职业、大概收入等等，还有就是他们都有什么样的特征、他们都有什么需求。
再来就是要考虑这次的直播能覆盖多大的范围，能渗透到到不同用户的圈层吗？这些都是定位目标客户群的时候要考虑的事情。
第三步：内容策略策划
针对不同周期的客户要去制定不同的策略，根据之前设定好的目标去制定创意玩法。
①引流到社群&个人号：用户通过扫描海报二维码就能进入社群，群里会自动发送直播链接，或是添加个人企业微信就能观看直播。
②引流到公众号：用户扫海报二维码，再关注公众号就能观看直播
③直接报名参与：用户扫描海报二维码可以获取直播链接，点击链接就能观看直播。
第四步：确认直播时长
观看直播的人数一般在晚上19：00~22：00最多，因为这个时间段属于休闲的时间段，而且刚吃完晚饭，很多人就会看点视频或者直播，所以直播确定在这个时间段是最好的。
再来就是直播时长，一般在40分钟到60分钟为最佳时长，每个环节的时长要控制好。
除了以上所说的，还要注意由什么人员负责直播、通过什么方法才能提高直播的传播性。根据不同行业的企业来说直播之前的准备步骤也会有不同。
想要了解更多品牌资讯或网络营销干货，欢迎大家关注广州神鹰网络科技有限公司~
神鹰秉承“专业专注，合作共赢”的服务理念，坚持高品质的创新，提供高价值的服务。目前已为众多企业做过SEO优化，品牌营销推广：多平台一站式运营，花一个人的钱拥有一个专业团队的效果，全力打造品牌竞争力，迅速提高品牌影响力，持续为品牌赋能增值！
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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没有学历，没有一技之长，怎么赚钱？
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2022年10月4日 am2:42
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