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这个是我从牛人那里看到的一个案例，我就整理一下，如果说你现在的生意不是你想要的，你又想让你的生意好起来，不妨参考下这个案例。
话说有一个90后的浙江的小伙儿，他花60万开了一张300平米的台球厅，只用三张三个月就收回了182万。干掉周围有三家同行，今天就来分析一下它是怎么做的。第一招它将原价和20元1个小时的台球费，大量的进行宣传，只要一块钱一个小时，所以就吸引了很多的年轻人过来打台球。但是大部分打台球的就是越打越上瘾嘛，基本上都会玩到2到3个小时，等于说免费一个小时。后面赚了两个小时的利润，这叫啥？这叫做引流。
第二招他又推出了一个会员制，你今天只要跟我交29块钱，你就可以成为台球的会员，成为会员有什么好处啊？第一个好处，本来20块钱一个小时的台球费，对吧？会员只要15块钱，第二个好处呢是会员每次过来打球什么都会送一瓶饮料，不限次数，因为过来打台球人基本上都是两个或者两个以上的人，你送一瓶饮料怎么办？别人是不是就要购买了，这样他就增加了台球厅的这个附加收入，结果就有90%的顾客都交了29块钱，因为29块钱真的不算多花，就成为了这个台球厅长久的顾客，这个叫什么？这个叫回流。这29块钱的会员费其实就是什么小伙子净利润。
接着小伙子又把这些会员拉到自己的群里面，每天还要送出精美的台球杆儿或者是其他礼品。这些奖品你都需要到店来领取的，他还不定时的举办了台球和什么挑战赛，友谊赛、精英赛等等。这就是要吸引当地台球爱好者过来参与，这样它既增加了台球厅的知名度，又受到了台球爱好者的一致好评。这招叫啥？叫做裂变和品牌宣传。
你看这个就是商业思维。所以做生意等人上门真的比守寡还要难，传统的经营模式现在已经在被淘汰了。当你发现你的生意难做了，迷茫了，没有顾客了的时候，记得，你其实就该充充电了。
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