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教育机构常见的招生形式有地推招生、线上裂变招生、广告招生、转介绍招生、异业合作招生、比赛招生、汇报表演活动招生等，其中地推招生因为速度快、成交率高的特点深受校长们的喜爱。
今天三联招生就来分享两种地推招生的方案思路，教你如何把握不同年龄段孩子的兴趣点，让地推招生效率翻倍！
一、现场公开课招生。（幼儿园-3年级）
这是一种让家长和孩子直接参与进来的地推招生活动，砍掉地推邀约到校的环节，直接开展现场公开课。
1、适合年龄较小的孩子（幼儿园-3年级）。
现场公开课主要面向低年级学生，小朋友比较容易被带动，教师活跃起气氛后能够快速融入到氛围当中。
2、老学员是重要环节，提前沟通。
和老学员的家长提前做好沟通，当天老学员尽量可以参与到活动中来，并且能免费获取小礼品。也可以带同学朋友一起来领取礼物，同时增加流量。
3、现场活动技巧。
准备最精彩的课程环节作为地推招生现场公开课的体验内容，设计抢答环节，吸引大家的注意力，找到一个活跃的点，让全体学员都能参与进来，最好让家长也能参与进来。
二、现场擂台赛招生。（4-6年级）
现场擂台比赛的地推招生形式，让学生参与到比赛和学习中，既感到有趣味性，又学到了知识，家长对这种形式也大多表示支持，并且鼓励孩子参与。
1、适合高年级（4-6年级）。
现场擂台赛是一种学习性和参与性较强的比赛，适合高年级学生，既体会到比赛的乐趣又巩固、学习了知识。
2、招生现场直接邀约孩子。
在现场直接邀约高年级学生进行知识比赛，以学生为活动主体。
3、报名交费直接进群。
邀请家长报名交费进群，10元钱进学习群，可获得本学期全部学习资料。
4、具体活动内容安排。
①活动对象：4-6年级学生；
②礼品：风车、拼图、汽车模型等；
③Pk设备：平板、手机等电子设备；
④人员：全体出动；
⑤分工：pk组、记分员、攻单组；
⑥外宣物料：移动桌、户外音响、计分板、人员统一着装；
⑦布阵：展台摆开，计分板“X年级擂主”；
⑧邀约：学校门口邀请学生；
⑨Pk形式：在设备上挑战，随时更新最高成绩；
⑩攻单：邀请家长加微信，进群继续学习。
通过这种高参与度的形式进行地推招生，让学生充分享受活动，积极参与其中，同时攻单组的人员持续和家长沟通学习的重要性，邀请家长进群学习即可。
现场可直接成交意向高的学员，对于没有报名的学员，引流进社群继续服务，然后安排专人负责社群营销，逐步攻破招生难题。
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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引流的意思其实很简单，如果用一句话概括话就是你通过各种实用的推广引流方法让别人添加了你的微信或者通过某种方式联系了你。而这个过程我们可以称之为引流。引流方法和推广方法有些相似但又不…