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近年，因为受到疫情等因素影响，许多线下机构受到冲击，招生渠道紧缩，成本压力不断增大，机构越发拽紧最为重要的生存要义——生源。
而在这种严峻环境下，河南某机构借助伯索云学堂，针对教学服务一环精细化运营，在2022年顺利完成从线下到线上的完美转型，每月招新达500，续班率达95%。
在许多机构倒闭，夹缝生存的艰难时期，为什么这家机构学生源源不断，续费率屡创新高？
教育不是一锤子买卖，机构想要生源稳定，是需要更长远、更精细的规划。许多机构苦思冥想家长学生需要什么的过程里，往往忽视了教学中最主要的一环：教学服务。用服务贯穿课前-课中-课后，打造优质的“教学生态圈”。
但机构总会顾虑教学服务花费的时间和人力成本，而忽视服务本身。难道没有解决方案？其实是你选错了服务工具，只要工具用得好，成本降低的同时，家长学还能感受到有温度的服务，如此一来机构招生、续班问题迎刃而解。
所以机构要明白，想要做好线上课，极致产品和细致服务都至关重要。
先试听再报课，免费讲座招生引流
这家机构招生做得好，主要在于前期服务的功夫“到火候”了。很多机构只是用线上课作为补充，可能还没有意识到线上课最大的好处——用最低的成本，做最好的服务。
而这家机构很会抓住“时机”，在学生升学期、考研期借助伯索云学堂外链直播功能，开展免费公开讲座，帮助学生指导规划时间安排。
帮助机构将服务效果最大化，性价比体现在线上课的方方面面，一个直播可以同时推流至10个平台，并且自定义观看设置，获得有意向学员信息，从而高效引流获客让公开课效果可视化。相比线下招生引流动辄投入大量人力物力财力来说，在线上，可以一个老师一个电脑，轻松直播引流，成本直降看得见。
微课服务+社群运营，打造机构好口碑
在机构通过公开课，将资源引流到自己的流量池后，第二步就是运营社群，这时机构就有了新的诉求：如何保证学员粘性，从流量池中获得更多新的生源？
这家机构能有源源不断生源，并不依靠于促销活动、优惠券，而在于用社群运营打造好口碑。做课后服务，机构最担心的就是花费过多人力成本，而利用微课功能不用高昂设备就可以低成本录课，录制知识点作为学习补充，用打卡试听课活跃社群，好的工具最直观的效果就在于降本高效地解决机构难题。
并且微课分享无需下载，老师只需要分享链接在社群，学生就可以直接观看，有效帮助社群营销。这就是机构口碑打造的秘诀啊，教学服务这样好的机构，想不报班都难！
下课不下班，及时巩固效果保证
其实在学习过程中，最容易忽略的是课后巩固，想要打造完美的教学闭环，一定要重视学生的课后学习。这也是这家机构成功的因素之一：抓住课后30分钟效果堪比两小时。
每次直播课结束以后，老师会要求学生在三十分钟内，将当堂笔记和随堂测试答案通过伯索云学堂作业巩固模块上传。老师当天检查批改，及时监督学生订正纠错。
同时作业功能还支持一键分享，老师可以将学生作业分享给家长，让家长直观了解学生学情。学生的学习效果是保证机构口碑的根本，只要学生学得好，就是机构的金字招牌。
效果数据化，让家长看得见
对于家长而言，一期课程结束后，最重要的是自己孩子的学习水平是否有提升。在每期课程结束后，机构都会统一召开线上家长会，对学生们的学习做点评总结。
机构只需利用伯索云学堂导出后台数据，就能获得学生详细的学情统计，不必再花费大量时间精力、人工成本。一张报告下发给家长，学生的作业、考试、课堂数据都能清晰呈现，学习效果外化。
许多机构为了招生续课，想出不少吸睛噱头和营销手段，但这种流于表面的东西很难真正做到稳定生源，想要获得家长和学生的认可，服务是关键。
教学服务是一个机构与家长与学员形成良好关系的奠基石。做好基础的教学服务是必然，但不能只停留在基础，要关注到课前、课中、课后全方位，在这个过程中，利用极致的产品辅助教学，降本增效，更能让机构教学服务发挥最大效果。
伯索云学堂以专业的能力，帮助机构定制专属教学解决方案，极致产品+细致服务，双管齐下，机构的招生率、续班率稳步提升自然不在话下。
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