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现在开一家美容院太不好干了,有什么好的办法拓客?让你的美容院杀出重围,站稳脚跟呢?
相对于一般行业,美容院其实还算不错,但是绝对不能用以前“割韭菜”的方式,过去,绝大部分美容院,通过低价引流,吸引大量顾客进店,然后为了赚钱,不断给顾客推销高客单价的产品,成交一个是一个,一场活动下来,搞个几十万很正常。但是对于顾客来说,有种被宰的感觉,心理不爽自然以后就不再来了。
美容院真正想要做好,需要转变过去的思维,今天大部分行业赚暴利的时代已经结束了,所以别想着以前“割韭菜”的方式。现在需要改变思路,跟据时代的潮流,享受时代的红利,来让你的美容院脱颖而出。
第一、微信朋友圈推送法,微信朋友圈依托于10亿日活跃用户,一直是广告流量的巨大来源,基于这个流量大的用户,具有以下优点:
(1)巨大的用户资源
(2)准确的人群定向
(3)微信官方账号微信闭环营销「全网广告投放推广」。
第二、改变经营思路,过去经营产品、经营店铺,现在得跳出来经营人,和老顾客搞好关系,增加友谊。利益共享,你做生意要赚钱,别人也要赚钱,所有的生意都会因为相互有利益才能长久,顾客虽然消费得到了产品和服务,但是如果你真对顾客好,就与顾客成为利益共同体,只有建立在利益的基础之上,你们的友谊才能长久,同时这也叫给她一个必须选择你的理由,换个思维,你的生意自然就好做。
第三、另一方面则要积极、主动地为顾客提供优质周到的美容服务,而美容院的经营则主要依赖于专业的美容技术、源源不断的顾客,有了这两点之后美容院的经营都不会很差,而且也会受到顾客的喜爱。
我们大家应该紧跟时代的潮流,享受时代的红利,来让你的美容院脱颖而出,做大做强。
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