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自古以来，美容院、化妆品、美妆品牌等等美业商家，都离不开营销这个环节，不少商家也都面临着同质化严重，产品难以从信息爆炸的环境中脱颖而出的增长困境，而随着消费者对个性化的需求越来越大，对美业商家的要求也越来越高。
颜值经济背景下,化妆品行业市场规模呈现稳步增长。据艾瑞咨询发布的《2021年中国美妆集合店行业报告》显示,2020年,我国化妆品市场规模达4303亿元,未来三年,整体市场规模在疫情修复后预计保持10%左右的稳定持续增长,2023年将达6000亿元。
在巨大的市场潜力下,美业商家都在加速拥抱AI，在过去几年中，人工智能+美妆护肤几乎已经成为行业的风潮，商家们都希望通过增强数字化能力从而带动业绩增长。
那么应该怎么做，才能让美业商家在营销拓客环节中脱颖而出呢？
01 利用AI噱头，引流用户进店
在科技与美业愈加融合的今天，众多美业商家都在尝试通过数字化的创新技术为店铺引流。不管是在电商还是线下门店，只有让“导购”这个角色更加的智能化、人性化，才能让商家们更好地服务用户，提高销售转化率，降本增效。
美业商家可通过在小程序中接入“AI测肤”功能，增加与顾客间的互动，从而提高销售增长点。具体来看，AI测肤基于人工智能算法和人像处理能力，能够将用户拍摄上传的面部照片进行智能化分析，多维度检测用户的肌肤问题，并生成科学专业的测肤报告。
别看这只是一个非常简单的小动作，但是对于消费者来说，这是能够帮助他们减少踩雷，足不出户做皮肤检测，并且能够一站式购买适合自己的护肤产品的好工具，自然的，消费者对品牌的好感度也会上升，极易产生二次转化。
02 智能化商品推荐，缩短转化路径
AI测肤的便捷能让消费者为检测买单的成本越来越少，同时也减少了美业商家在对从业人员的培训上付出成本，更是给自己的门店配置了一位可以24小时工作的专业导购，为门店源源不断引流。
值得一提的是，AI测肤可以根据用户的测肤结果，为用户个性化、智能化推荐商品，提升顾客服务体验。用户在查看肤质报告的同时，可以看见系统智能化推荐适合自己的护肤产品和调理建议，方便用户一键下单，大大缩短了转化路径。
用户还可以将店铺和商品一件分享给自己的亲朋好友，帮助门店裂变拓客。
03 通过数据运营服务，精准锁客
在美业商家以往的营销活动当中，很容易造成低价薅羊毛现象，即商家为了引流获客推出大额折扣，消费者冲着优惠来，一旦活动结束，便人走楼空，商家不仅捞不到好处，反而还会亏本。
要想解决这个问题，商家可以通过AI测肤的数据记录功能来实现。在小程序个人中心里，用户可以随时查看自己过往的测肤记录，不同时间段的肤质状态、波动情况全都一目了然，还可以形成可视化的图标，这样一来，每当消费者想要查询自己的测肤记录，都会打开小程序，这样一来，门店就可以通过数据记录，将客户牢牢锁住！
随着时代的不断发展和进步，美业也迈入了数字化和智能化的新阶段，在越来越卷的营销拓客环节，AI的加入能够帮助门店用更精准的智慧营销实现更高的销售转化。
趋势云专注美业赛道17年，致力于帮助美业商家提供数字化解决方案，如AI测肤解决方案，适用于美容院、化妆品、美妆品牌等，能够提高效率、降低成本，功能齐全、稳定、易操作，赋能美业机构数字化升级。
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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