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抖音代运营,便是由专业的抖音营销团队代为运营,直接为商家和企业供应整体抖音账号运营、内容策划、视频拍照、案牍和视频剪辑制造、账号处理等体系服务,帮忙商家减少抖音运营本钱。
1、抖音竞价广告
我们都知道抖音常见的广告办法有开屏广告、信息流广告、贴纸广告等,这几种广告的投进都是需求竞价,由于广告方位是有限的,谁出价最高谁就能得到最多的展示机会,所以它们都是竞价广告,都是需求付费才调进行推广。而这几种广告的计费办法现在主要有3种:
①cpc计费按点击计费,现在抖音信息流广告的一个CPC的价格为0.2元,即用户点击了广告主投进的广告链接,抖音广告体系会收取广告主0.2元的广告费。
②CPM计费按千次展示计费,千次展示只收一次费用。信息流广告一个CPM的价格为4元,即广告每一千次曝光展示,抖音收取广告主4元的广告费。
③CPT计费即24小时内任一时间段投进广告,在这一时间内不论广告展示多少次都只收取一次的费用。
2、抖音Dou+
Dou+是抖音渠道上上一年推出的一款视频加热东西,购买并使用后,可实现将视频推荐给更多的喜爱用户,并跋涉视频的播放了和互动量,是抖音付费推广中较抢手的办法。但是这种推广办法许多时分仅仅单纯带来视频播放量的跋涉,它更多的是帮忙前期的建议和预热,假定真想直接推广卖货,仍是挑选上面提到的竞价推广办法才最合适,●计费办法:100元/5000人
3、达人或网红推广
达人网红具有必定的粉丝根底,所以传达力度强,也简略构成二次甚多多次传达,深化用户对产品或品牌的认知,所以推广作用也不错。
计费办法:每个达人或网红的收费标准都不相同,一些普普通通的或许都要过万,闻名一些的费用都不低于二三十万,更高等级的收费就更贵了。
现在市面上一般选用的都是cpc的竞价办法,即广告主出的钱越多,广告展示就会越靠前,这样一来广告得到的曝光机会就会越多。
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