没经验开个水果店怎样去打理,怎样开水果店才赚钱


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这里是水果店同行老板圈子,第569次分享,持续分享干货,帮助新手入门。

1、线上和线下水果一起卖

做线上是为了更好的铺开销售渠道,销售面更广,比坐等在店里强多了,销售水果按品质定价,新鲜度高,品质好定价高一些。顾客是养出来的,加上之后平时多发朋友圈,去进货视频,自己试吃小视频,打折特价促销,比较诱人的图片,让人舒服的文案都可以发,这些内容发多了,有需求的顾客看到就会来购买。加入水果店老板同行圈子,朋友圈下搜一搜功能,搜水果店圈子

没经验开个水果店怎样去打理,怎样开水果店才赚钱

2、要尝试出水果店的畅销品

如果是一家新店,以前没有卖过水果,那么就很难知道每年这个时候,什么水果卖的好,什么水果会卖的不好,而拿货的时候要是拿的不准,直接就是成本损耗。怎么去知道当季热门的水果呢?首先可以去网上找找水果的上市时间表,大概哪些时间会上市哪些水果,这样心里也有底了。

然后可以去网上看看这些水果的销售情况怎么样,比如去电商网站上去看看,或者打开外卖软件看看,哪些水果销量比较高,哪些水果的销量是比较差的。更多开水果店干货经验分享,朋友圈下搜一搜功能,搜水果店圈子。

没经验开个水果店怎样去打理,怎样开水果店才赚钱

3、水果可以尝试打包出售

自己要勤进货、勤补货,尽量减少进货量与销售量的差距,快进快出,才能把损耗降到最低。顾客都是培养出来的,有的客人不喜欢买预包装的,就是因为预包装的经常会坏,自己要做到质检这一块一定要做好,每天都要去检查,这些预包装的水果是否有坏的,卖的时候装到袋子的时候也要前后大致喵一眼看一下,有坏的要及时帮客人拿出来。

没经验开个水果店怎样去打理,怎样开水果店才赚钱

4、店里的老顾客需要时间沉淀

老客户才是水果店生存下去的唯一法宝,怎么去积累高粘度的老客户,就是要做好产品和服务。粘性不是用活动技巧套路去锁住的,锁住顾客唯一的办法就是产品和服务。

如果产品和服务都做不好,能套路顾客一次,顾客绝不会再来第二次,而且顾客这次觉得不好,他还会跟周边的人说你这家店不好,这样就越做越差。

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