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这里是水果店同行老板圈子,第573次分享,持续分享干货,帮助新手入门。
1、要懂一些开店经营思路
如果想做水果觉得没有技术含量,这样想是百分百赔钱,每种水果都有其的特性,特别是进货,如果是外行,进的货基本没有竞争力,都很难赚到钱。水果店建好自己的顾客群,每天晚上可以在群里做打折,如果价格足够吸引人,果品质量还有保证的话微利或者保本都可以卖掉。加入水果店老板同行圈子,朋友圈下搜一搜功能,搜水果店圈子。
2、多学习一些别家的服务细节
服务最起码要做到店员的没有板着脸,水果卖相好,顾客不管买的价格怎么样,最后都给抹零。顾客买水果可以给一些提醒,例如顾客购买了香蕉,在顾客购买打包时或结账时提醒顾客香蕉怎么保存更好,什么时间吃完才不会浪费掉,再或者针对一些人群,例如宝妈,可以给她讲怎么做水果沙拉或者宝宝辅食之类的,用心服务,赚钱的机会就越来越多。更多开水果店干货经验分享,朋友圈下搜一搜功能,搜水果店圈子。
3、多去进货保持水果新鲜
水果一定要新鲜,价位有高低满足不同顾客,经常便宜的水果推出,制作大显眼的招牌放在门口吸引顾客。水果店卖水果的时候,水果的保质期很短,拿货到卖货就需要把周期缩短,也就是保证近两三天销售量,然后再去批发市场拿货,对于部分周转期太长的常温保存的应季单品,可以增加拿货量。
4、对水果摆放的美感要有感觉
卖水果除非在很高端的社区里不然就不要把水果摆放的太好,会给人一种很贵的错觉。干货一堆,水果一堆,新鲜的好卖的在最前面中间,不好的最边,前排低,后排高。把商品打包去陈列去销售,要看当地的消费者习惯,不是意味着去跟风做陈列,有些消费习惯就是喜欢自己挑,在挑的同时也要与顾客多交流,也可适当引导顾客来店里去购买打包好的商品,很容易建立信任,打包的商品口感也好也有售后。
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