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为什么现在实体店的经营越来越难?因为时代变了,商业环境变了。传统门店营销促销方式单一,辐射范围小,开业活动期间客流达到巅峰,但活动结束也就意味着客流量的缺失,不能形成稳定的客源,而且门店租金逐年递增,人工成本增加,处境非常艰难。
不管是线上还是线下,很多的商家都把注意力放在怎么增加客流身上,引流当然是对的,因为没有流量就没有客户来源。但如今竞争激烈,流量也在分流,一方面成交变得越来越难,另一方面,获得新流量也越来越具有挑战。
新客激活:将散客变成会员,快速引导第一单成交;客户列表筛选功能:筛选当月新加入会员,通过发放低门槛代金券(如:满30.10元减30元),并通过短信提醒,引导新客入会;
支付营销:收银同时可发放优惠券,吸引新客留资,引导二次进店消费;
限时秒杀拉新:新店可通过开展线上爆款限时秒杀活动引流,吸引新客下单消费。
私域流量运营,拓客/留客/锁客/升客;通过搭建养生馆专属线上拓客平台(小程序商城),打通线上线下o2o营销闭环,门店5公里范围客户群体零成本覆盖,24小时引流获客不打烊‘提供获客拉新、快速转化、留存复购、提升客单等全场景闭环式拓客营销方案,实现线上线下多渠道引流获客,帮助养生馆低成本快速构建私域流量池,一站式解决门店拓客、留客、锁客、升客难题。
门店怎么实现吸粉引流?
一切的基础,是你需要获得客户信息!通过发布注册即可参与抽奖的活动、代金券、折扣券,吸引大量粉丝参与,把人先聚拢,为门店的私域流量快速吸粉,达到线上引流的目的。要想参与小程序的抽奖活动,或者使用优惠券,就必须在小程序上快速注册,留下手机号码。这样,门店就获取到了新注册客户的联系方式。加上微信之后,可以拉进微信社群,以便后续做进一步的转化。如果有公众号的门店,也可以把公众号的粉丝导入到微信社群,把各种渠道来源的客户汇集起来,统一运营
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