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有这样一家新开业的餐馆老板,借助短视频平台做宣传、曝光,20天就登上了当地餐馆短视频人气榜和热销榜第1名,吸引了近90%的客户种草推荐,在短时间内迅速建立起了口碑。该商家是如何做到的?餐馆老板总结了三个字:差异化。
差异化内容
内容是短视频的基本盘,商家在平台上的曝光、变现都要依赖于内容的支撑!这家餐饮店的老板选择了和当地的一家运营公司进行了合作,他说,之所以选择这家公司,主要是因为两个点,一是公司有专门的达人可以帮助探店宣传,另外就是公司提供了一款引流拓客软件,供他们使用。这款软件明显的优势是让用户成为了门店的宣传者,在他们的账号里发布店铺的视频,且每个视频内容都是不同的,避免出现内容同质化。也就是保证了内容的独特性,才得以极大程度上确保了每条门店视频的播放量,有的用户发出的视频播放量能达到1万多,一个素人发布的视频能有这样的曝光量真的是很不错了。
差异化活动
新店开业,总要做个活动增加气氛,也便于吸引客流。不同于往前的直接满减、打折方式,该门店选择了线上抽奖形式。老板说,合作公司提供的这款拓客软件,会让用户在发布视频后跳转到大转盘抽奖页面,用户抽奖获取奖品。因为形式与之前与众不同,活动也有趣味性,所以吸引了众多客户的参与。
正如有句话是这样说的,能让人记住的,除了共情,还有独特。此餐饮店正是通过差异化的内容、差异化的宣传、差异化的活动给予了用户良好的体验,深受用户的一致好评,客户纷纷在短视频平台留言,90%的客户都在种草推荐此门店!
当然,在这个过程中,我们可以发现引流拓客软件起到了至关重要的作用!这款引流裂变工具叫什么呢?想知道的朋友私信我哦~
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