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美容院利用“人性弱点”做营销，一年疯狂盈利180万，这个活动案例一定要收藏下来琢磨琢磨，不管你是新手小白，还是在家带孩子的宝妈，或者是开了店赚不到钱的老板，只要看懂学会这活动背后的逻辑，好好去学习操作，每个月轻轻松松赚个三五万都是小菜一碟。
故事背景：
一个人越急着赚钱，越是赚不到钱，做生意真正能赚钱的思维，是逆向思维，利他思维。不管你是在家带孩子的宝妈，还是想创业的新手小白，一旦掌握这种思维模式，毫不夸张地说，在家躺着都能赚钱。好的思维就能起到磁铁的作用，能够轻轻松松帮你吸金。
什么叫利他，利他就是让你把顾客摆在中心，去提供并解决他们的需求，为他们提供价值，为什么现在赚钱这么难，根本原因就在于顾客消费需求和方式变了，获客成本高了，光是闷头搞产品和服务是行不通的，你会发现很多企业和门店一开始生意都还不错，可时间一久，业绩就慢慢下降关门大吉了，这就是只顾追求利益而忽略顾客体验的后果。
做生意先利他才能利己，比如说你开一家美容院，如果一来就让顾客充值，人家压根不搭理你，因为美容护肤是女人的头等大事，如果没有朋友介绍，绝大多数人都不愿意拿自己的皮肤去冒险，这时候你要对初次见面的顾客表示诚意，利他就是最直接也最有效的方法，具体可以怎么做？
这个问题，很多老板都绞尽脑汁在思考，要举办什么样的活动才能把顾客吸引进店，同时还能保证自己只赚不亏。重庆一家美容院的老板姓陈，大家都叫她陈姐，陈姐今年四十来岁，是个很有手腕的人，接手这家美容院的时候，经营状况相当惨淡，已经连续亏损了大半年，员工也辞职了不少，就差直接宣布关门大吉了。
对于这种烂摊子，一般人是见了都要绕道走，陈姐偏不，反其道而行，大手一挥就把这家美容院拿下，说是有办法让这家店“起死回生”。别说外面的人，就是家里人都一头雾水，觉得陈姐这是瞎逞能，跟前相关的事能这么任性吗，照目前的状况，到时候亏钱都能亏到姥姥家去。
陈姐就是靠自己的思维和知识，重新装修完开业，没多久就举办了一次活动：美容护肤免费做一年，所有人都不看好陈姐，觉得这太胡闹了，结果呢，人家直接赚了个盆满钵满，一年盈利180万，这到底是怎么回事？
活动方案：
很多人好奇老板的活动内容，其实说出来也很简单，开业酬宾期间，只要储值599元，即可享受一年内免费美容护肤的福利，这个免费不是免费一次两次，而是365天只要想做，每天都能美容护肤。
因为参与活动的人很多，很多顾客不得不站着排很久的队，老板这时候又推出一个会员活动，只要充值199元成为高级会员，顾客就能进VIP等候室坐着等候，高级会员还能享受消费八折优惠。
盈利分析：
案例中采取的“小招”是本专栏收录的营销智慧中很少的一部分，如果你现在经营困难，如果你缺少顾客，如果你的产品卖不出去，不妨可以在专栏合集中找找是否有适合自己的行业，看看聪明人是怎么做生意的。
很多人一看这活动都觉得老板傻了，这活动看着就不像能赚钱，其实有时候你否定自己不懂的事情，就是否定一个赚钱的机会，人家敢这么做，那肯定是做了万全的准备，能作出一定成果，就说明这个方法肯定有它能赚钱的逻辑。
陈姐的逻辑也很简单，大家想想看，美容对于女人来说是必须的，爱美女士看到这么一个免费活动，是不是多多少少都会有点兴趣？只需要充值599元就能享受一年的免费服务，有时候去一趟美容院都不止这个价钱，美容护肤的需求又很大，而且每天都能做，按照原价护肤项目100元一次，一年下来也能剩下三四万，根本没有顾客会拒绝这种好处。
爱占便宜是人的本性，也是人性的弱点，陈姐就是抓住“人性弱点”和“女性需求”这两点做营销，成功把顾客吸引进店。顾客觉得这里服务和环境都不错，这599元花出去也物超所值，充值一个599，充值1000个就有59万，老板是不是就能迅速收回成本，拿到一大笔现金流了？
其实送的免费美容护肤项目成本很低，绝大多数顾客也不可能每天都能来美容，但这笔钱顶多算是补上成本，真正赚大钱的后招，还是陈姐推出的会员。由于参与活动的顾客太多，很多人排队等着很不耐烦，老板告诉顾客：
只要充值199元成为高级会员，就能进VIP等候室等候。其实这个等候室里有茶室，老板借机推销，拓展业务卖起了按摩椅和茶叶，这就是卖什么不赚什么的钱，要赚就赚别人看不见的钱，就这样，老板一年下来盈利180万，方法值得借鉴。
当然，这里举的活动（行业）案例只是很少一部分的方法，我的专栏里还有更多的关于实体店经营的策略、机会以及“套路”。并总结了上百个现在最前沿的赚钱行业以及新门类。如果你感兴趣，可以点击查阅有没有适合你的项目。
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十年“蔬”香路_满村“丰”景图
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大家好！我是乐乐老师，我从事营销策划行业有十多年了，也有自己的经营技巧和理念，今天主要给大家分享一些关于小型美容店活动方案，帮助美容店经营者突破瓶颈，提高门店的收入 目前美容行业被…
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【来源：河南省教育厅_高校动态】 郑州大学积极贯彻落实立德树人根本任务，通过重构课程体系、建立学生组织、优化评价机制三大途径推动以学生成长为中心的课程建设，努力培养德智体美劳全面发…
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如今，大家谈到多的就是微信小程序，微信小程序已经在各个行业广泛应用，并成功实现门店引流，便利店通过借助小程序实现门店、会员、电商、营销的全面打通，实现完整的营销闭环。那么便利店小程…