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1、新品上市,一定要先做测试;
2、新品上市前,一定要进行市场调研和竞品分析;
3、产品定位要准确、清晰、独特;
4、营销策略要有创意;
5、渠道推广要到位(线上线下);
6、宣传要强势;
新品引流的6大技巧:
1、借力造势:借助热点话题制造舆论氛围来吸引消费者购买欲望的爆发式增长。如"xx手机免费送"、"xxx明星推荐"。
2、情感诉求:"情感消费"已经成为现代人的主要需求之一,因此企业应该抓住这一特点来进行产品的包装和传播,让消费者在感动中产生共鸣而达到购买的冲动。如某饮料打出亲情牌,"妈妈我给您捶捶背吧!",从而引发了消费者的情感认同和心理共鸣而纷纷掏钱购买其产品。(注:此法慎用)
3、故事包装:通过讲故事的形式将产品的功能融入到有趣的故事中去或者赋予其某种意义来打动消费者,从而实现销售的目的。(注:此法慎用)
4、利益诱惑:"无利不起早",利用人们爱贪的心理推销产品往往能起到事半功倍的效果。
(注:此法慎用)
5、名人效应:"酒香也怕巷子深",要想让更多的人知道你家的好产品和你的好服务就得学会借用名人或明星的力量来提高自己产品的度和美誉度!(当然这个也是需要一定的费用支持的)
6、饥饿营销:(这是目前最流行的一种方法了。)即通过限量发行等方式使产品在短期内迅速获得大量目标消费者的关注和销售量急剧攀升的方法。
当然这个方法也有劣势(注:1、这种方法只适用于一些快消品;2、这种方式适合有一定资金实力的企业和团队操作使用;3、这种方法不能持续太长时间。)
以上就是新品引流的技巧,文章整理不易,希望各位看官点赞关注收藏哦!如果您有疑问或需求可以咨询我们!
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