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近几年,网络直播兴起,不少医生、护士成为网络红人。少数医务人员依靠直播带货年入百万,副业收入甚至超过了主业。对此,你怎么看?
本题答题思路为:首先表明态度,理性看待;其次分析医务人员直播带货的两面性;最后提出可行的建议和对策。
【参考解析】
近年来直播带货异军突起、发展势头迅猛,但对于医疗行业的直播带货我们要理性看待。医务人员直播带货与普通人直播带货有着显著的不同,一是医务人员的特殊身份,二是直播带货商品多以医疗相关产品为主。
直播带货是流量变现的常用方式,医务人员直播带货的目的同样是为了迅速变现。这种副业虽然对其所在的医疗机构有一定的宣传效果,但隐藏的风险同样很大。从某种意义上讲,这些医务人员的走红除了个人的努力,更多的是其背后医疗机构的背书。相比于普通的医疗知识普及,直播带货实际上是利用职务和身份之便为自己挣钱。而直播带货一旦出现了问题,其所在的医疗机构很可能需要为个人的行为背书。
另一方面,医务人员直播带货有损医德。在公众眼中,医疗行业是神圣的行业,医务人员比一般人有更高的道德素养和职业素养。救死扶伤、看病救人应该是他们的主业。一名医生如果把大把的时间的用在直播带货上,很显然会副业影响主业。如果一门心思为了挣钱,哪里还有时间和精力去做好本职工作。所以医务人员直播带货并不只是个人的私事,而是代表了医务人员这个特定的群体。
医务人员直播带货,给了消费者更多的信赖,但同时也增添了自身的风险。众所周知,医务人员直播带货的品类往往会和药品、医疗器械有关。而医师法明确,医师应当使用经依法批准或者备案的药品、消毒药剂、医疗器械,采用合法、合规、科学的诊疗方法。所以医务人员直播代销的医疗相关产品不同于普通商品,一旦出现质量问题或者使用不当发生事故,医务人员很可能会承担更大的责任。
与吃回扣、收红包相比,医生直播带货似乎没有什么危害,但同样事关医德医风。正因如此,医生直播带货行为在不少地方已经被明令禁止。此次九部门下发通知纠正医药购销领域和医疗服务中的不正之风,明确要严肃查处医疗机构工作人员利用职务、身份之便直播带货,实际上就是给所有医务人员下了一道直播带货禁令。这既是对医务人员的关心爱护,也是维护医务群体的整体形象。同时也有助于让医务人员安心主业,回到看病救人的轨道上来,而不是醉心于直播带货干自己的副业。
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