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作者 | 丁一
来源 | 独角金融
近日，水滴筹的筹款中介抽成比例可以高达30%-70%的事件迅速成为众矢之的，水滴筹也因此事登上微博热搜第一，让人们再一次关注到了公益背后的“生意经”。
在水滴筹多年的发展历程中，被曝出的争议性事件并不算少，前有“放水式”审核，后有“扫楼式”筹款，一度让这家机构陷入信任危机中。
“最高抽佣70%”？官方回应
8月17日，水滴筹举行媒体沟通会，披露打击恶意推广的相关数据，“截至目前水滴筹累计管控恶意推广案例800余起，管控恶意推广的用户账号600多个”，并证实了当中的筹款中介从中抽成比例最高达70%。
8月21日，“水滴筹筹款中介抽成最高达70%”的话题再次登上热搜，随着事件热度持续升温，水滴筹再次发布声明称，所谓的筹款中介是由部分恶意推广的第三方商业组织运作，为筹款人提供不正当筹款方式的服务。
针对水滴筹筹款的抽成问题，声明回应称，在接近六年的时间里，一直是水滴公司全额补贴水滴筹平台的运营成本。一直到今年4月，水滴筹试运行收取筹款金额的3%作为服务费（除此之外，第三方支付平台收取0.6%支付通道费用），用于维持平台运营。
水滴筹CEO沈鹏转发了该声明，并表示对于此类行为，水滴筹采取零容忍态度，坚决抵制和打击。
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对于高于筹款额3.6%的抽佣组织，水滴筹表示，这些组织与水滴筹没有任何关系，顶着的所谓”筹款中介“的名字，也是外界使用来称呼它们的一个用词，我们更愿意称呼其为第三方恶意推广。自发现此类灰产出现后，我们就在着手进行打击了，目前已基本能做到有效识别打击，此类行为出现的数量也很少了。
背后的灰色产业链
不可否认，作为一家互联网互助平台，水滴筹一直以公益平台自称。面对突如其来的一场大病，借遍亲朋好友后，唯一的希望则是借助网络众筹平台，这些平台也一度成为做善事的典范。
根据水滴筹2022财年第一季度财报，水滴公司旗下个人大病求助平台水滴筹，截至2022年3月31日，累计帮助大病患者近250万人，筹款规模约509亿元。
就是这样一个号称“大病救助”平台,最近却让一个进了ICU抢救的老父亲，在水滴筹平台上筹集约12500元的善款后，在结算那天，却只拿到了8040元，相当于抽佣高达36%。
6月份，《中国慈善家》一篇名为《大病筹款灰色链条：“职业筹款推广人”最多抽走7成爱心款》的调查报道，揭露了依附于大病筹款行业的灰色链条。
报道指出，有水滴筹的筹款人在发布大病筹款链接后，接到多位专业推广人员的电话，对方表示可以提供推广服务并能保证筹款效果，但要求筹款人在筹款成功后将一半的筹款费作为“服务费”分给推广人。
而大病众筹“职业推广人”将这一费率抬高到70%，甚至有些推广人还会要求在筹款链接中填写其提供的收款账户。这就意味着，网络上爱心人士所捐助的善款，至少一半流入了“中间商”的腰包。
此后，之前平台存在的“放水式”审核、“扫楼式”筹款，已经让这家机构陷入信任危机中。
2019年，彼时德云社签约演员吴鹤臣因脑出血住院，家属为其在水滴筹平台发起筹款，募捐金额高达百万的规模。
不过，后来有人曝出，吴鹤臣的家庭有车有房，经济条件不算差，其妻还在筹款期间消费了一款新手机。这让网友们炸开了锅，矛头直指水滴筹这类平台审核门槛、信息保真能力等方面。
众筹之家创始人曾对《新快报》表示，水滴公司为了快速抢占市场，更侧重于追求海量用户的增长，必然在资料审核方面比较宽松。
同样在2019年，水滴筹这类公益平台还被指出存在“扫楼式筹款”。水滴筹线下服务人员被指在医院扫楼寻找求助者，随意填写金额，不审核甚至隐瞒求助者财产状况，还为每个用户准备了一套催人泪下的文案模版。
造成这一现象背后的原因，可能与末尾淘汰制导致工作“变异”有关，为了多拿佣金，地推员只好先把“客户”拉过来，当这些“客户”被拉到平台后，再推销保险也是背后的灰色产业链之一。
据水滴筹《招股书》显示，保险业务才是水滴筹的核心业务收入来源。根据2021年上市时公布的招股书显示，2020年其保险经纪收入在总收入中的比重达到了89.1%。
互联网互助平台到底赚不赚钱？
水滴筹成立于2016年，从诞生之初以“0手续费”的模式来吸引用户。一个残酷的事实是，水滴筹长期以来都在赔钱。
作为依靠互联网发展的水滴公司，底层运营逻辑和其他多数互联网公司一样—烧钱获客。
数据显示，2018年至2020年，水滴公司用户获取和品牌建设的营销费用分别为8629.9万元、7.93亿元和17.43亿元。而同期水滴筹的净亏损分别为2.092亿元、3.215亿元、6.639亿元。也就是说四年间，水滴筹亏损了将近26亿元。
一直到去年四季度，水滴筹才真正实现“扭亏为盈”，调整后净利润约为590万元。但值得一提的是，“转盈”并非由于水滴筹推出了新业务模式或找到了新增长点，主要通过控制成本实现。
数据显示，2021年四季度水滴筹的营收同比2020年下降了27.3%，与此同时，销售和营销费用比上一季度环比下降了69.2%，总运营成本和费用环比下降47.5%。换句话说，盈利主要得益于营销费用的下降。
水滴筹曾在微博公开表示“不盈利”，但同时又补充道，“水滴公司有其他盈利业务”。水滴公司的主要收入来自保险业务板块。
今年一季度，水滴公司保险相关收入为6.282亿元，主要分为保险经纪收入和技术服务收入，前者是通过销售保险产品，从保险公司获得佣金，后者是为保险机构提供技术服务，获得服务费。
截至一季度末，水滴保服务的保险客户数超过1.11亿，付费保险客户数超过2880万；重疾险产品贡献的首年保费占比升至27.6%；水滴保整体的复购率和续订率分别提升至70%以上和90%以上。
另一方面，水滴筹表示，五年多来持续为大病患者补贴平台运营成本，平台也因此承受较大的运营压力。为此，水滴筹从4月7日起试运行向单个筹款项目收取提现金额3%的平台服务费，且单个筹款项目最高不超过5000元。
暂且不论这种生意有何不妥，当善良者的同情心变得有利可图时，谁来监督“公益引流+商业盈利”的模式？欢迎留言讨论。
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相信很多小伙伴们都在直播间或者网上看到过低至19元每月的大流量卡。有的主播宣称长期19元，那么这些流量卡是不是正如主播们说的那样呢？ （直播间19元的流量卡） 先说答案：严格意义上…
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上班上班上班！生活中肯定有比上班挣钱有意思还能挣钱的事情
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上班上班上班，挣钱挣钱挣钱！生活中肯定有比上班挣钱更有意思还能挣钱的事情。 有多少人像我一样，做着谈不上喜欢的工作，按部就班的上班，下班。一直在苦苦思索除了自己还能做些什么，让生活…
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近期流量卡真的千万不要办！这些套路你一定得注意！
作者：值友8027359221 为什么流量卡那么便宜？它们真的靠谱吗？ 办理流量卡有没有套路？ 当然，有！ 运营商的套路有哪些？ 套餐组成可不简单，是由基础套餐+额外赠送（订购）内…
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只需45天生产周期，亩产1000斤，产值可达2万元，赤松茸撑开村民“致富伞”
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秋末冬初，收获的季节。日前，记者在位于方巷镇利民村苏窖七里香合作社的赤松茸种植基地看到，村党总支书记曹文辉正领着村民在大棚内采摘赤松茸，一个个菌子从土壤里探出红红的“圆脑袋”，白色…
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2022年可以做什么赚钱创业者和副业小白，需要从这4个方面入手
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2022年只剩43天了，你的过年费准备好了吗？ 越来越多的年轻人不愿意再去打工，都想自己创业当老板，但是由于没有经验屡屡踩坑。今天给大家分享一些创业经验，以及创业路上需要规避的风险…
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流量卡大揭密！不能发货？归属地随机？看这里周迅少女时，曾做模特留下26幅人体画，出名后，其中一幅卖18
作者：京东肥炭通讯专营店 Halo~小伙伴们好呀~ 小肥肥关注到很多值友在评论区发问： “为什么你们的流量卡云南等地区不发？” “为什么你们的流量卡不能选择归属地？” “为什么你们…
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新人创业！这5个新兴项目适合，还有政策扶持
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现如今农村的发展不断进步，随着科学技术的不断发展，农村也有了很大的变化，农村的基础设施建设也是越来越完善，那么，2022年最适合农村发展的项目有哪些？这5个新兴项目值得一试！ 1、…