实体店如何通过追销模式引流<上>


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何为追销:就是说服已消费得客户重复购买或介绍新客户。

我们实体店引流得目的是吸引客户到店,进而促进成交,而追销就是让新客户变成老客户!

我们所有做过营销得都知道一个观点:90%得利润在后端,开发新客户的成本远远大于老客户的维护成本!所谓90%的利润在后端即在于已经成交的老客户,我们实体店通过宣传促销手段好不容易引流来的客流仅成交一次而流失,然后我们再费心费力寻找新客户,就等于我们浪费了老客户的终身价值,浪费了90%的后端可追加利润。

我们实体店应该清楚,通过追销模式引流是一种性价比更高效率也更高,成功率也更高的拓客方式,原因有3点:

实体店如何通过追销模式引流<上>

1、我们实体店不需要再投入营销成本去获客,因为客户就在我们店内,在我们通讯录里,微信群里,我们的推广信息随时可以触达他们,我们的福利待遇随时可以追达他们。

2、我们实体店不需要再次付出构建信任的成本,通常我们实体店和新客户之间第一次的信任是最难建立的。一旦建立第一次信任,我们与客户的链接已产生,后续的关系维护,追销等都会相对轻松。

3、我们实体店可以不断满足客户的新需求或给客户不断创造新需求,我们必须坚持不断对老客户追销、锁客老客户,实现单个客户价值的最大化。

实体店如何通过追销模式引流<上>

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