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做销售，最重要的是什么？
是客户！客户！很多的客户！
以获得足够多的客户为目标当然没错，但是如何拓客成了我们这项工作的重点。
具体可以总结为一下几个常用拓客手段：
第一、手机常用社交软件
最近政府工作报告指出中国的网民已经突破10亿，几乎所有的中国人都会使用互联网，听歌、看新闻、看视频等，社交软件是接入互联网的人群中必不可少的联络工具。
利用我们手中的社交软件添加附近人、加群等功能，可以找到不少朋友，适用于微商、社群营销等人群。这种受到身边好友人数限制以及地域限制，是有很大的局限性。
第二、老客户转介绍
通过老客户介绍过来的新客户，相对于陌生客户来说，更容易被信任，成单几率也比陌生客户大，在客户成交之后，给转介绍的老客户一些实惠，例如赠送赠品、优惠券或者直接减免等方式，让老用户有更大的动力持续介绍新客户。
第三、资源互换、异业合作
拓客的关键是要跳出小圈子，进入到更大的圈子或新的圈子里面去接触新的客户。假如你是做美术培训的，你有自己的美术画画小圈子的客户群体，在这个小圈子获客遇到了瓶颈，这时候我们跳脱思维去寻找更大的客户群体，例如和体能训练、机器人编程、舞蹈培训等圈子去交换资源，异业合作，共同策划活动。除了和同行业的资源互换，我们甚至可以和童装店合作。
第四、利用拓客工具
拓客工具可以说是发展客户的利器，不管是社交软件还是老客户转介绍还是商业会议，种种传统获客方式搭载上拓客工具，不管是获客效率还是获客效果都会被放大。
以“金石裂变”拓客工具为例，老客户可以把产品内容和活动优惠用海报的形式一键分享给新客户，新客户可以通过二维码打开H5页面了解活动具体内容、产品优势、活动规则等，运营人员可以实时监测活动产品的分享和转发量、哪些是贡献最大的种子客户、活动产品的核销率和转化率，给客户的优惠券或现金奖励可以实时到账。活动结束后，可以根据各种监控数据对活动效果进行复盘、改进、完善。为下次活动提供参考和调整的依据。
第五、参加商业会议
商业会议又叫会销，参加别人公司的组织的会议，大多数参与会议的都是与你同行业的，与你是竞争关系，这种会议不要期望太高，你是主办方潜在客户，这时候你需要多向同行了解行业发展趋势、发展前景以及最新发展成果，为你公司未来的发展提供方向。
如果想要获取客户，就要自己举办商业会议，前期做个小宣传让会议发酵，通过企查查等行业平台网站获得企业负责人联系方式，逐个通知来参会。不过在开会之前一定要调研客户行业的困难、亟待解决的问题，所需要什么样的专业知识，我们可以有针对性的设计好会议主题。
当然，任何拓客形式都离不开好的策划创意、对细节的精准把握以及对客户需求的敏感掌控，希望今天的文章能够给你提供更多的思路。
关注微信公众号“金石裂变”，分享更多私域运营经典案例拆解。
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我们先聊聊引流的底层逻辑，明白了底层逻辑就会一通百通。 什么是引流？ 用大白话说就是怎么拥有源源不断的新客户。 律师的引流有很多种渠道，公域包括头条、抖音等等，私域包括社群引流、等…
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湖南易斫教育咨询有限公司告诉你实体店这样引流才能赚钱。在如今这个流量为王的时代里，无论是线上电商还是线下实体店都会把流量放在首要位置，如何引流成为众多商家日思夜想的问题。今天湖南易…
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如何快速提升品牌，引流拓客？深圳市三人行管理咨询有限公司首席咨询李桉华老师认为，想要快速的提升品牌的知名度，就要快速的把自己的品牌信息，或内容尽量展现在更多的人面前，让大家记住自己…
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这几年都说实体店不好开，真的是这样吗？从改革开放开始，各个行业百废待兴，整个社会的风气都是“撑死”胆大的，“饿死”胆小的，中国经济发展到现在，创业者的基数越来越大，很多人也意识到，…