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近几年来，线下零售药店面临着客流持续下滑的挑战。
据中康CMH数据显示，与疫情前相比，2021年实体零售药店的客流量下降较多，2021年Q2单季度客流量指数（定基）均值为 82，2021年Q3下降至75，Q3单季度客流量下降的幅度较大。
对于实体零售药店而言，客流量是提升药店销售额的一个关键指标。想在激烈的市场竞争中增加客流量，不妨试试这四招。
1
塑造良好的店面形象
在这个颜值至上的时代，一个良好的店面形象，更易获得顾客的第一好感，捉住顾客的眼球，从而增强顾客对药店的信任。
塑造良好的店面形象，可先从以下几点入手：
① 药品陈列：首先要讲究整齐美观，简洁整齐的陈列会给顾客留下专业的形象；其次，要分类分区陈列，方便顾客快速找到自己所需药品。
② 店内灯光：灯光可以影响顾客的情绪，灯光太暗，会给人一种沉闷感，也不利于顾客挑选药品；药店环境较为严肃，在灯光颜色的选择上，一般以白色灯光为主，整体亮堂却不刺眼的购药环境，会给顾客营造一种轻松、舒适的气息。
③ 药店通道：要给顾客留下宽度适宜的通道，方便顾客通行以及选购药品。
除了这3点，还有门头形象、药店橱窗、收银台等地方，可根据药店自身情况，做相应调整升级。
俗语常说：“细节决定成败”，站在顾客的角度上做好每一个细节的处理，才能赢得顾客欢心，客似云来。
2
培养专业化的人才
在中康CMH调研中，有超50%的受访者表示，期待店员可以帮忙解释药品信息、介绍用药知识、按照医生处方要求提供对应药品。
可见，专业的用药知识对于留住顾客有较大帮助。
顾客来到药店，是期待能享受到专业化的服务，比如感冒了，需要店员给予正确指导，以解决自身的病痛。
药店可制订人才培养计划，定期对店员进行专业知识培训。
3
重视会员管理系统
根据经典的“二八定律”，80%的利润，来自20%的顾客，这20%的顾客大多数是会员，即老顾客。
会员管理系统是维系药店与顾客之间关系的纽带，有了会员管理系统，可实现精准营销。通过对顾客兴趣爱好、消费习惯、品类偏好等因素的分析，有针对性地服务于顾客，提升复购率。
药店要重视会员管理系统，逐步提升顾客对会员权益的认同度。
4
线上线下全渠道布局
疫情之下，越来越多的消费者通过线上购药的方式来解决自己的健康需求。
这意味着，药店只发力线下，恐难以提升客流，需全渠道布局，线上线下双向引流同步发力，线上客流提升，也能进一步带动线下客流增长。
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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我个人比较喜欢插画的，所以想趁着工作之余提升下自己的绘画能力，所以再三考虑之后就报名了磨金石教育的插画课程。 做自己喜欢的事真的很重要！而且插画师是国内目前薪资比较高的一个职业，同…