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近几年来,随着直播平台的崛起,越来越多人开始做直播赚钱。可以说直播行业带动了一波又一波主播的发家致富。比如游戏直播,带货直播等等,那么直播行业到底该如何运营变现呢?今天,我们就一起来看看直播平台有几种变现方式?
1. 直播带货
因为网络购物的普及,越来越多人在网上开展店铺,这直接带动了一大波网红开启直播带货,如近两年最为火爆的李佳琪。电商购物火爆,直播带货的人越来越多了。而且现在很多原来在做的短视频的人也纷纷转型成了直播带货主播。这种主播一般会先发短视频进行引流,等有粉丝量或者紧跟热点当某个视频火的时候开始迅速直播,在短视频创作中直接挂上商品链接的直播,进行直播带货。甚至很多明星们也相继成为带货主播,利用自己的名气进行宣传,从而实现直播变现。
2. 游戏主播
因为几款游戏的大热,游戏行业的各种副业也随之兴起,游戏主播也成为最火职业之一。地下城与勇士,英雄联盟,穿越火线,和平精英等热门游戏带动整个产业链的发展,手办,皮肤,游戏充值,甚至有高校还专门成立了游戏职业相关的专业,游戏也成为了电子竞技,同时使很大一部分游戏玩的好的人成为游戏主播,大赚特赚。只要你玩的好,加上一些幽默的玩笑,粉丝数量起来,有粉丝的打赏,直播的时候在自己的房间放入某个游戏的下载链接,游戏平台按后台数据分析点击量和下载量与主播分成。即能玩游戏,又能赚钱养家,简直不要幸福。
3. 广告主播
不管什么平台都会打广告,广告主播可以发展的方向很多,最常见的是化妆品主播美食主播,或者搞笑主播,在视频中不经意间透露一下广告名,简单介绍一下用处,就能有几万到几十万的收益。广告主播要很注意随意的插播广告就会显得广告很生硬,容易让观众产生反感,如果植入的太少观众会没有记忆力,甚至会直接跳过,如果植入太多,就会影响内容品质,所以在插播广告的时候不能太过随意,要根据内容来插播,不能太多也不能太少。这种主播前期基本赚不到钱,可以当业余爱好发展,有粉丝基础后进行商品推荐。后期的广告费和自己的粉丝量有关,粉丝量越多,广告报价越多。
4、课程直播
近几年,在线教育兴起,互联网涌现了大量的平台直播授课的教学者。只要你在某个领域拥有足够多的知识储备量,直播授课的内容质量相对较高,能够吸引粉丝进行付费购买。有些老师先进行免费的直播教课,如果需要进一步的了解和学习,就要进行付费买课程,比如网络优化,拍照剪辑等等。或者开通专门的付费频道,必须开启vip才能观看。
不同的直播内容和性质,需要的直播平台也不同,一般情况,带货直播、游戏直播、才艺直播通过传统的直播平台就可以实现,如果需要比较特定的和比较系统的直播授课功能,可以选择创客匠人平台。创客匠人直播系统稳定性和流畅度强,服务器稳定,一场直播能容纳上万名学员,给用户最好的直播体验,同时还支持带课、带货,对于个人或教育机构而言,都是不错的选择。
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