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据外媒报道,美国新泽西州45岁的妮可·托奇因经济衰退不得不寻求就业转型,意外开启了制作复古纽扣项链的副业。目前,她靠这份副业获得的月平均收入超3.9万美元,每周只需花费20个小时。今年,托奇出售复古纽扣项链的收益达351900美元,纽扣主要来自香奈儿时装。
据悉,托奇曾在蒙特克莱尔州立大学学习时尚专业,毕业后做了几份销售的工作,经营了近四年的壁橱整理业务。2008年经济衰退后,托奇的客户急剧减少,只得另外择业。两年后,她花3万美元积蓄开了一家名为Nikki Tans的店,主营喷雾美黑、造型和泳装。
从2016年开始,托奇开始把时装上的复古纽扣改造成项链,并放在店里售卖。她小心翼翼地从旧香奈儿服装上取下纽扣,花大约三个小时打磨,添加一个挂钩,并用细银和金链将它们串起来。
第一年,托奇赚了9万美元。由于生意很好,托奇2020年创建了一个名为One Vintage Button的独立网站。
托奇开展副业的成本大约为4万美元,她需要去寄售商店寻找合适的纽扣。她指出,最困难的部分就是寻找纽扣,她每月需花费6个小时在寄售商店寻找带有合适纽扣的复古服装,购买每件衣服的价格从400美元到1500美元不等,每个季度需要大约40到50个纽扣。
为了扩大客户群,托奇还会在社交媒体上营销,花费高达1100美元。今年2月,托奇与一名网红达成合作后,项链当月的销售业绩创下了记录。
托奇认为起价145美元的项链是一件奢侈品:“项链和纽扣的价值完全不同,每条项链都是独一无二的。”
“我在的地区比较富裕,所以客户往往很时尚,受过良好教育。大多数客户都向我寻求时尚建议,认为我引领潮流。”
托奇补充说,理想情况下,One Vintage Button未来几年可以与Nikki Tans一起可持续发展。此外,她想与当地寄售店合作,将项链带入批发市场,以此来扩大规模。
九派新闻实习记者 刘雅婷
【来源:九派新闻】
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