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今天看到一篇名为《我在Tik Tok上搬运视频,月入万元》的推文,着实震惊到了我。那么在TikTok上搬运视频,真的能挣到这么多钱吗?
开篇之前,先和大家聊一下啥是TikTok?!
TikTok是字节跳动(抖音母公司大家都知道吧)旗下短视频社交平台,于2017年5月上线,相当于抖音的海外版。刚上线就经历了Youtube·Facebook·Twitter等海外社交巨头的围追堵截还有印尼·印度·美国等国家的封禁和强制收购(断断续续封了好几拨)。2019年年底,新冠全球爆发,TikTok也爆发了!2020年初,TikTok日活不到2.5亿,但是2020年3月到4月,一个双月,TikTok涨了1.1亿日活(几乎相当于,一个月让日本全国人民都用上了同一款App。) 21年初在 TikTok Shop 购物意愿的消费者占比为 24%,相比疫情前的 4%上升 了 500%。2022年,39种语言,月活15亿,覆盖150个市场,预计广告收入120亿-200亿美元···
言归正传,那么TikTok上的钱真的这么好挣吗?当然不是,首先,你的硬件和软件是基础(手机需要刷机,还最好不插卡,刷不好还报废,还需要能浏览国际网站“你懂的···”)再然后你上传什么内容,总不能随便啥都往上传吧?如何判断上传的内容是否优质?还要会看数据和修改MD5值,二次编辑···会的人每天就摆弄1小时,不会的可能一天都耗在上面,也没什么成果。最后是收益,在不能保证每条都是爆款的情况下,收入是很不稳定的,当成副业还可以,要是想当主业来做风险却很大,而且提现也需要各种流程,和国内一键提现有很大差距。
那什么样的人适合做TikTok呢?除了想当成副业来做的学生或是宝妈,最合适的就是本身做跨境电商的老板们了!
国内网红经济的发展以及MCN机构数量的增加使中国在电商直播行业处于全球领先的地位。而且国内具有全世界最完善的工业生产制造体系,可向世界提供性价比具有竞争力的产品(优质生产国,而不是低价出口国)。那怎么卖才是最大的问题!现在大家做电商的都知道什么最贵?流量!以现在Tik Tok的日活来看,无论是站外链接还是TK shop都是不错的选择。虽然现在Tik Tok的变现能力还不是那么强,但是大家还记得抖音在18-19年的变现能力吗?
(国内电商3元左右的风油精,2元左右的清凉油卖到33元-48元···)
最后要说的是,短视频平台肯定是主流平台,视频剪辑也会像是修图一样变成基础技能,那时候再入场会不会有点晚了?
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