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每年第四季度，都是亚马逊卖家最为繁忙的时节。面对即将到来的万圣节、感恩节、黑五和网一，以及圣诞节，大部分卖家都会加大广告预算，调整广告推广策略。但是，很多卖家却只注重内部流量，而忽视外部流量。因此，小G分享在AMZ123看到的几个有效方法，以帮助卖家将外部流量引到亚马逊listing，增加旺季的销售额。
1、亚马逊赞助展示广告
拥有亚马逊赞助展示广告，卖家将能够在旺季接触更多受众。因为除了在亚马逊搜索结果和产品详情页面上之外，展示广告还将在Google、YouTube、TikTok、Facebook等第三方网站上展示给客户。
亚马逊于2019年推出赞助展示广告，自推出以来，25%的卖家使用过这一服务。虽然它不是亚马逊上最常见的广告类型，但是每年能够为亚马逊的广告收入贡献2%的份额。
2、Facebook广告
根据权威机构的调查发现，全球21%的消费者在购买之前会先在社交媒体上搜索产品。Facebook在全球用户拥有最多的用户，是一个强大的社会媒体营销工具，不仅如此，Facebook还能够定位特定的人口统计和兴趣，向潜在买家进行营销。
卖家若能够有效地使用Facebook进行退关，旺季销售额将显著增加。在此建议卖家，在Facebook营销时，在广告中引入产品链接，以将用户引到亚马逊上。此举将帮助卖家：
- 激起买家的购买欲望
- 从登录页面收集客户信息，例如他们的电子邮件地址
3、在交易网站上做广告
卖家可以在各个交易网站上宣传产品，以接触更多潜在买家。在此有两个建议，一是找到几个有忠实用户的热门网站；二是与两到三个网站达成长期合作。虽然这一引流渠道费用不低，但是其将为卖家带来巨大的收益。
4、制作一个精彩的产品视频
研究显示，目前，全球三分之一的互联网用户会在观看视频上花费大量时间。一个精心制作的视频，能够吸引无数买家。
此外，如果卖家已经在亚马逊上注册为商标或品牌，还可以利用亚马逊品牌注册计划，通过增强的品牌内容 (EBC) 视频功能，来有效地宣传产品，并迅速从无数竞争对手中脱颖而出。
值得注意的是，尽管EBC功能非常有价值，但目前仍没有足够多的品牌能够充分发挥其潜力。这里也有个小小的建议，如果不精通制作视频，可以聘请专业团队。
5、创建一个电子邮件数据库
电子邮件能够帮助卖家与客户建立联系和互动，是最有价值的营销资产之一。但是许多卖家可能还不知道怎样获得客户的电子邮件信息，这里有个技巧非常值得尝试。
最常见的做法就是包装插页创建一个“产品注册”的链接。通过链接将客户引到一个新的登陆页面，然后让他们输入订单ID和电子邮件地址。许多客户可能不愿意提供这这些信息，卖家可以在插页中说明对客户提供的激励措施，如保修、赠品、优惠券代码等。待收集好所有信息时，卖家可以根据受众的爱好、类型等具体特征，再建立子数据库。
6、使用谷歌广告
社媒推广如此强大，卖家决不能忽视谷歌这一渠道。在谷歌广告获得外部流量的诀窍到底是什么呢？那就是将亚马逊产品列表连接到登录页面。这样，一旦潜在客户点击广告，就会被重新定向到亚马逊产品页面，并且可以直接进行购买。
关键词研究在谷歌广告中也起着至关重要的作用，因为它可以直接影响自然排名。一个错误的关键字会对产品广告效果产生负面的影响。小G建议您在投放谷歌广告之前，使用有针对性的关键字优化您的亚马逊listing，添加有吸引力的图片，并撰写可以与受众建立联系的有价值的内容。
7、与KOL合作
越来越多的消费者在购买之前会在社交媒体上寻找建议。像网红、明星等有影响力的人，最容易激发客户的购买兴趣。
目前，亚马逊卖家最喜欢的策略是邀请影响者为产品做评论。卖家需要先将样品寄给他们，然后请他们为产品做推广。推广形式有非常多种，可以是开箱视频、也可以是使用方法和使用感受等等。卖家可以优先考虑在YouTube和Instagram这两个平台上推广，因为这两个平台的国外最受欢迎。
积加ERP基于对跨境电商行业底层逻辑的深刻理解，深挖卖家实际需求，打造出业内良心产品。积加ERP功能覆盖产品、运营、供应链、财务、管理等五大关键环节，帮助客户管控和优化业务的方方面面；树立从产品创新、营销推广到供应链全流程的认知逻辑，建立标准化的管理体系。
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想要做好网赚，会引流，搞流量才是第一步
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大部分的做网赚挣钱的人，一向都在网上不断的找一些所谓的网赚项目，很多人一向都在犯一个重要的过错，那便是网赚项目不断的换，比方今天推行小说来挣钱，明天推行互联网课程来挣钱，后天又开始…
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亚马逊眼馋TikTok300亿的流量，在自己App内搞了一个“自己的TikTok”。 确切地说，亚马逊在其App推出的是一个类似于TikTok的功能——Inspire。 图/《华尔…