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从品牌添加上用户，这意味着效果、关系、信任的开始，而这个效果是企业经营命脉的基础——私域运营的最强点，正是因为这一切都在围绕订单转化、用户复购、转介绍等最终结果，这些结果，又取决于用户和品牌之间建立了怎样的信任和关系。
1、最常见的3种私域加粉路径
AI外呼、短信、包裹卡、导购加微、商家自有渠道图文/视频/直播等内容拉动、促销裂变等活动拉动、用户转介绍、垂直媒体流量引导、KOL导流、异业互换等等，据数据调查结果，被商家选择最多的是3种：
- 促销裂变活动拉动
- 用户转介绍
- 商家自有渠道图文/视频/直播等内容拉动
而商家自有渠道加粉的拉动效果是最好的，用户的质量也是比较好的，这类用户很大概率是已经在品牌消费过的，对品牌已有了既定认知，对品牌的信任感较大，进到私域之后表现普通比较优异。促销裂变活动加粉，在私域的各个环节都可以进行，一般在招募初期以入群有礼吸引用户进群，在中期以任务有奖的形式引导用户去发起介绍、裂变。在社群运营优质的前提下，用户自发的转介绍可以带来可观的优质流量。
2、加粉路径的3大维度划分
类型：自有渠道资源、外部广告投放、裂变合作。
路径：
- 自有渠道资源：主要以品牌公众号、官网等不同平台的官方账号、门店招募、包裹卡、市场活动为主。
- 外部广告投放：AI外呼、短/彩信、线下地推、垂直媒体合作、KOL合作导流等。
- 裂变合作：拼团、转发、第三方裂变工具、异业合作等。
特点：
- 自有渠道资源：成本低、使用方便，可持续可控，转化效果好，易留存；局限是规模有限，很难全面触达。
- 外部广告投放：针对性强、受众范围广。可规模化，适合快速加粉阶段，需要投入的成本较高。
- 裂变合作：好玩有趣，介于免费和付费之间，覆盖人群范围广，但是用户的精准度低、信任弱，转化较难。
3、加粉时需要关注的3项数据
- 点击率、关注率、下单率：
这是做引流活动时必须关注的3项数据。点击率、关注率低要考虑到可能是海报设计不够吸引用户，可能是用户对海报话术不感兴趣；下单率低可能是由于参与门槛高等等。
- 引流数据
在做引流活动时可结合不同场景和不同路径设计多套话术，根据多方案测试查看数据效果，最终选择最佳的方式。
- 转化数据
通过引流数据和转化数据进行对比分析。转化效果不好通常存在以下原因：活动不够吸引人、话术过于笼统、引流路径过长、操作复杂，可以通过这几点对应检测进行相应的优化。
加粉话术
实际沟通中，一句好的话术承载着品牌的情感和用户的信任，对应在数据上会大幅提升加粉转化率。一些高效话术公式也被梳理出来。如以主动添加客户微信的话术为例：
我是谁+目的+通过好友之后的好处（利益、服务、兴趣、互动）+如何通过我的好友申请
其中最重要的部分是好处环节，设置好相关权益和话术是加粉成功的关键。除此之外，沟通中的情感也值得注意，需要真诚、真实，真诚是为了拉近距离，真实是为了让用户相信自己，同时，文案不宜过长，简短文案不会造成阅读疲劳，更不会过度打扰，可以通过这些来打消用户的添加疑虑。
4、不同场景加粉话术区别
从触点到承接加粉话术可分为3个阶段，每个阶段的沟通各有侧重：
公域触达——话术要简单直接；
企微邀请——话术要突出权益；
入群欢迎——话术要明晰规则。
不同场景下加粉话术要与目的相关，目的不同话术内容自然不同。如做用户沉淀，可以通过增值服务和高净值文字内容进行引导；如果想做裂变，话术突出最终能提供的结果即可。不要用虚假、夸张的方式进行引流。这种方式即使初期效果很好，但是沉淀和转化效果也不会高，并且很大程度上降低用户的信任感。尤其后续运营和承接也需要跟上，不然引流来的都是沉默用户。
5、优化加粉话术的5大维度
根据加粉话术的核心部分和对应产品及客户需求，可以分别从利益、兴趣、服务、服务+利益、互动几种方式来优化加粉话术。
- 利益型：对于引流加粉过程中，突出利益点和价值点是最简单、最直接有效的方法。
- 兴趣型：很多企业在做引流时往往会忽略这一点，其实兴趣不仅可以做引流，还可以进行用户沉淀。
- 服务型：体现高净值服务，和其他企业形成对比，通过服务引流到线下或者影响用户的沉淀和长期复购。服务具有高黏性，特别是专业服务。
- 利益+服务型：利益和服务双重诱导一般使人无法躲避，这种比较适合美容或者低频高客单价行业。
- 互动型：互动的方式更能拉近用户距离，给人熟悉感觉，使人信任。
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儿童运动场馆宣传工作的重要性和必要性，不言而喻，店长们也为此试遍了N种方法。儿童运动场馆到底如何操作才能快速引流？哪种宣传策略更有效果？ 常见的儿童运动场馆宣传问题 1.临时抱佛脚…
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新手小白必看，选购流量卡看这一篇就够了。
对于选择流量卡，虽然套餐资费都是很便宜，本着简单不麻烦的原则，小编给出以下三点建议： 一、建议大家办理长期套餐，目前流量卡的套餐可以分为长期套餐和短期套餐两种颜色长期套餐有效期20…
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出版机构进驻快团团卖书新渠道销售探访全解密
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因2020年疫情催生的微信小程序团购工具“快团团”，今年上半年再度冲上风口浪尖，一度成为被封控的上海市民获取物资的重要工具之一。快团团作为拼多多体系下一个独立的事业部，依托微信小程…