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近两年，尤其是疫情之后，听到的最多的就是医美生意难做，出现转让潮，但是大家有没有反思过，为什么生意难做？大家都在用相同的方法，同样的品相，抢同一群客户，最后的结果当然就会是生意难做，那么医美企业的出路到底在哪里？
你的机构有没有遇到过这种情况：
1，老客不到店，消费非常谨慎，消费频次和额度下降
2、利润越来越薄，成本越来越高，营业额越来越少
3、新客引流很难，引流入口很小，内拓裂变很慢
4、员工不好管理，老的独霸资源，新的培养很慢
如果你遇到以上情况，那么放羊哥建议你花2分钟的时间，仔细阅读这篇文章，相信一定会对你有所帮助。
为了应对瞬息万变的医美市场，更好地服务赋能医美机构，放羊哥带领着放羊帮的教练团队研发了一套新的系统，在七环应用的基础上优化升级，也就是我们现在的红丽会员系统。
红丽会员系统由4个板块构成：100%精准流量；100%邀约上门；100%成交；100%落地，帮助医美机构解决客户流和现金流的问题
放羊帮最近辅导了一家医院，这家医院是直客医院（终端客户资源储备较为丰富），微整为主，员工7人，一个月的平均业绩在25-30万之间
这个客户是怎么来的呢？是看放羊哥的线上直播课程找到我们的服务老师，虽然这个老板在我的直播间从来没有互动过，但是我的每一场直播他都看过，总是默默的关注，直到我讲红丽会员的时候说到他心坎去了，就这个一个契机，我们达成了战略合作协议，放羊帮团队用39天的时间让医院的业绩增长了3.6倍！
接到这个案子以后，我们立刻展开了行动，对医院进行全面的摸底（员工，高管，老板访谈），最后总结出医院现在面临的状况：
1，内部管理不到位，外部市场拓展无效果，员工积极性很差
2，客户分配不到位，同一客户多人对接，管理混乱，成交后员工为利润扯皮拉筋
3，客户服务不到位，终端客户资源得不到有效的利用
面对这种情况，我建议是先给全院进行两天闭馆培训，医院老板当时就不同意，说闭馆两天，损失很大，坚决不同意，最后我花了10分钟的时间成功说服了老板，闭馆两天虽然有损失，但是我们是为了赚更多的钱，闭馆培训的目的是统一思想，统一行动，鼓舞士气，让员工看到希望，同时在培训会上公布接下来的工作计划。
顾客裂变（会员股东裂变）
根据我20年做营销，7年做医美的经验，有一类客户叫做非顾客，什么叫做非顾客，就是男人，在红丽会员系统中，男人其实也是我们未来赚大钱的大客户，因为男人有很多大健康方面的需求，因为医美也是大健康的一个核心板块，医美向前是生美，医美向后就是大健康，医美他就是一个纽带，所以顾客这个层面，如果我们有一千个顾客能够做激活，他帮我们转介绍一千个顾客过来，我们一年就能新增一千万的业绩。
1）终端资源梳理：对终端客户的消费情况、客情粘性、交互频率等信息进行分析梳理，划分ABC等级，按质量优劣分批次进行开发；同时对客户服务管理归属进行划分，杜绝多人对接客户现象
2）邀约到店开发：
第一步：列名单打电话；第二步：邀约到院做沙龙；第三步：讲模式讲收益
邀约客户上门，抛弃以往传统营销套路，不以优惠政策为重点，通过放羊帮指导话术，结合会员股东裂变六大驱动力（满意度；惊喜感；身份感；有方法；有工具；有好处），推崇医院老板格局及发心，塑造会员股东价值，有效开发会员股东
3）推爆款（拿出医院做得非常火爆的品项）以已开发会员股东、优质客户、全院员工为种子选手，通过爆款品项进行分享达到5倍裂变，吸引更多流量到店。
通过活动与新客产生粘性，方便后续跟进开发；老客开发成为会员股东，实现与医院进行绑定；会员股东分享到店流量进行升单或开发为新会员股东，帮助会员股东搭建团队。
实施红丽会员39天的时间就让医院的业绩增长了3.6倍，今天的分享到此结束，希望放羊哥的分享能为你带来帮助和启发，关注我，持续为你分享医美裂变干货。
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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农村初中女教师，工作4年没了目标，下一步到底该干些什么
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在此之前美女图片类的都是来源于网站上的，不过现在看来可能不能这么说了。给予微信用户的群体众多，很多运营商的手已经深入到小程序中了，比如说微信小程序“抖图精选”，这个平台上有各种类型…
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