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你正在为门诊没有流量而发愁吗？其实，你的身边就有大量的流量渠道，只是你还没有开发？
疫情期间无疑为新媒体特别是短视频平台的发展带来了前所未有的机遇，线上宣传模式也进入了爆发式发展时代。
对于各类型口腔而言，其市场推广和品牌塑造的方式随之而发生了变化。在短视频平台各种口腔科普、口腔微情景剧、医生日常等内容层出不穷。
但是对于中小型口腔而言，如果缺乏专业的运营推广，这种形式的宣传收效甚微，这也是大部分口腔抖音号走不起来的原因。
究其因，口腔本质仍是典型的社区医疗，因其属性就决定了口腔门诊的辐射半径为3-5公里。
而在3线及以下城镇其辐射半径则在1.5-3公里范围甚至更小，这个辐射半径就是口腔门诊的有效半径。
线上推广确实具有覆盖范围更广、传播更快等优势，但真正在你有效辐射范围内的潜在客户有多少呢？因此，精准化的地推更为重要。
01｜
周边商户的资源盘点
要开发异业合作渠道，
首先要盘点周边商铺有哪些可以合作资源：
餐饮类：小吃店、小饭店、小摊位
服饰类：鞋店、童装店、成衣店、家居店、母婴店
快销类：烟酒店、小超市
菜市场：小企业主
美容类：美容院、美发店
其他类：学校、银行、教培、诊所、午托
……
开发这些商户的目的是什么？是把他们从一个陌生人变成一个渠道。
当然这是一个过程，需要一步步的流程，比如从陌生人，到熟悉的陌生人，到熟悉的邻居、顾客、熟悉的好邻居，最后变成可信赖的渠道。
02｜
超级地推的流程和话术设计
做好地推工作，一定要有流程思维，把流程细节设定好，才有可能执行好的结果。比如中齿营销团队为一家门诊六一活动设定的地推流程和执行参考话术。
活动地推流程参考：
① 物料准备：传单/手机/无纺布袋/牙模/小礼品/微信二维码/牙小新活动码
② 作战规划：时间/地点
③ 结对子PK：定目标/定惩罚/游戏/竞赛
④ 话术演练：讲单话术/扫码话术/活动邀约话术
⑤ 饱满状态：刻意训练强大的内心/快速的自我疗伤能力
⑥ 及时复盘：借助晨夕会盯数据/优化话术/偏差修正
⑦ 名单整理：数据汇总/名单整理 /标签分类/信息录入
⑧ 邀约跟进：讨论跟进计划/微信电话邀约跟进/学会借力
地推参考话术（以六一活动地推为例）：
老板，你好！我是咱们旁边的xxx口腔的，咱们这些商铺都是刚开门，先给您送个小礼物，祝您生意兴隆。（送礼品）您听说过我们门诊吗？
*听说过。您进来我们家门诊参观过吗？（邀约来门诊做个参观，都是邻居，相互串个门）*没听说过。看来我们的宣传工作做得还不到位，今天来给咱们邻居做下宣传还是很有必要得。
马上六一节了，（问下老板孩子多大了？）我来给咱们送个福利，我们门诊在3号要做个“小牙医”活动，咱家孩子这个年龄，刚好是龋坏高发的年龄，我们做过统计，这个年龄的孩子，90%的孩子都有龋坏现象，这个“小牙医”活动就非常适合咱家孩子参加，在活动中我们会教孩子刷牙的正确方法，告知他们为什么要好好刷牙，还会让孩子以医生的身份有个牙齿检查的真实体验，之前我们已经做过好多期了，家长反馈都非常好，咱们这次活动主要是邀请邻居们参加的，先把咱们邻居全家人的口腔健康搞好，是我们门诊的责任。
如果感觉对方感兴趣，可以赶紧给对方看一下门诊活动内容，比如扫码加到私域裂变工具，免费参与活动。
如果老板有自己的客户群，可以引导老板生成自己的活动海报，发到他的客户群里，作为客户福利，可以在群里发下牙小新活动链接，让客户免费参加小牙医活动。
地推效果反馈
准备好物料和流程话术，就可以开始推广，但执行的同时一定做好复盘工作，不断优化持续改进才能做得更好。尤其是我们的话术和战斗状态。
03｜
超级地推还需要超级工具
为什么同样的话术不同人可能有不同的效果，但是如果整个团队都做的不好，那可能就是没有合适的地推拓客工具。
当客户拒绝加微信时，如何降低客户心理防线；当客户不了解我们门诊时，如何让他方便的详细了解门诊的活动，以及介绍信息呢？
借助私域拓客工具就是一个事半功倍的方式，比如牙小新私域营销裂变工具，以小程序的方式深度绑定和运营私域客户，让推广和转化效率更高。
来源：公众号中齿资讯
中齿教育，为全国10万口腔机构赋能，提升运营管理、接诊沟通、诊疗服务等能力！
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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hi,我是小果栖栖，今天分享最全的引流方法，我想说的是大家如果不坚持住，不努力，还想赚到钱吗，任何事情都是需要去付出才会有回报，你不去宣传，你觉得可能会有人来买你的产品吗 做好自己…
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哪里买到靠谱的流量卡?
来了来了，来分享选择到靠谱流量卡的经验了。 随着流量在我们生活中越来越重要，大家对流量的需求不断的增加，流量卡也爆火了起来。现在市面上流量卡的种类非常的多，选购的流量卡的地方和渠道…
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你会挑选流量卡吗？别只看价格，还有几个更重要的细节！
随着万物互联的影响，我们对于手机流量的需求也是越来越大，每个月少者几十G，多者上百G，所以购买流量卡则成为了很多消费者的选择，然而为了满足人们的流量需求，各大运营商也推出了各种流量…
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深圳这家知名早教机构爆雷，你买单的大额课时包还安全吗？
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一纸欠租告示，将中国早教市场第一梯队品牌七田真，从宝座上拉了下来。近日，深圳两家七田真门店，都传出“逃铺”的故事。这也引发了我们的思考，曾经作为引流王牌的教育业态，还能继续引入购物…