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口碑是机构的隐形财产，一个学员的肯定，往往能影响10个以上的家庭，所以，“口碑招生”一直是成本较低但转化效果好的招生方式。要把机构的“口碑”变现，关键点在于做好——转介绍活动，做好这4个关键步骤，然后根据机构情况，精心设计4个引流转化层级产品，逐步进行转化留存。
一、转介绍招生的4个关键步骤。
1、通过续费、以及关注出勤情况好的高意向学员，找到种子学员。
2、触达筛选出的转介绍种子学员，结合利益点去引导学员参与，可以个性化的设置几个不同的利益点供其挑选，这样利益点的受众面会更加广泛。
3、给予转介绍的参考话术和分享的素材，大力协助。比如给参与转介绍的学员，拍摄上课的精彩表现，做成精美的海报，通过炫耀心理完成分享。
4、给予转介绍的老学员和带来的新学员都能有一定的奖励，比如老学员获得积分、优惠券，新学员能够打折购买课程，如有人力预算的话，建议有个用户运营的角色，来进行精细化运营维护，让学员持续的帮你转介绍。
二、转介绍招生的4个引流转化层级产品。
对机构来说，引流招生只是第一步，服务的主题还是要以课程产品为先。在进行转介绍招生之前，机构要设计好不同层级的产品，在客户有限的生命周期内提供更多有价值的服务，可以分4个层级去打造产品：
1、第一层级产品，叫做兴趣产品。
比如短视频、图文，它的定位和价值就在于去最大范围触达到你的学员群体，然后去激发他们的兴趣，使得他们来关注到你。
2、第二个层级，叫做引流产品。
比如小课包、题库，它的定位就是去获取线索的，去进行招生获客的。
3、第三个层级，是爆款产品。
它是一个相对低客单的产品，可能是一个短课时包，比如说暑期班或寒假班，或者是季度班，因为要直接促成在线下单，就得处于一个家长能够接受，立马能够决定的价格门槛。
4、第四个层级，是利润产品。
这个产品是能真正为机构提供利润的，能提供业务收入的一个产品，也是一个高客单价的产品，比如说年卡、进阶班、名师班等，它的核心目的是创造收入。
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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儿童乐园的项目可以有哪些？
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一纸欠租告示，将中国早教市场第一梯队品牌七田真，从宝座上拉了下来。近日，深圳两家七田真门店，都传出“逃铺”的故事。这也引发了我们的思考，曾经作为引流王牌的教育业态，还能继续引入购物…
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今天讲一个实体店引流、截流、回流，所购复购的商业公司，全行业都可以套用，商家只需要设计好引流爆款产品、盈利产品，准备好私域流量工具就可以了。举例，现在市面上桃子啊，十块钱一斤，…
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有网友问：本身是教培机构，现在获客比较难，流量红利少了，听说小红书不错，但是自己也没有那么多人，做小红书矩阵，有没有更好的在小红书快速引流的方法啊？ 羽翼课堂回复：小红书作为品牌的…