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今天来分享一家服装零售品牌私域案例，在句子互动工具的帮助下，通过组织协同和规模触达 实现单月复购率达56%一起来看看是怎么做的吧！
1.私域运营亮点
拆解该服装零售品牌的私域运营，有以下三个运营亮点。
1.1 将集团、大区、导购的复杂组织结构在系统中进行协同管理
通过集团统一获客，定期分配给云导购，云导购通过手机端给用户提供服务，集团在云端集中将营销活动信息分发给用户；
1.2 自动化将近45w客户线索添加好友沉淀至企业微信流量池
通过使用句子互动的“AI外呼”功能，将大量已购产品的客户手机号批量进行电话机器人触达，将有意向同意加微信客户自动化沉淀至企业微信私域流量池内；
1.3 结合集团品牌丰富的促销秒杀活动高频率推送触达用户
通过使用句子互动的“RPA群发”功能，在群聊场景每天发送超20条多个商品的秒杀福利活动，对用户进行高频触达，以福利&优惠券为抓手，引导用户进入小程序成单；
2. 私域运营链路
该服装零售品牌的私域业务是首先将各平台已购产品的用户通过AI外呼沉淀至企业微信场景，然后分配给各个大区的线上导购，通过使用高频词的营销秒杀活动推送，引导用户进入小程序完成消费，继而产生不断的复购。
其在企业微信进行了大量的社群和私聊运营。
3. 如何直接抄作业
本文拆解的案例是该服装零售品牌私域运营的一部分，剩余内容包含：
- 高效的会员引流方案，把原来沉默无法双向互动的手机号线索，通过AI外呼批量+API批量自动添加成为企业微信好友，零人工解决私域冷启动流量池搭建的问题；
- 关键词自动应答的解决方案，原来需要大量人力对用户的常规问题进行重复性回答的，借由关键词回复功能，可实现常规问题的自动回复，运营人员仅需对个性提问进行专项回复；；
- 多区域云导购账号集中管理的解决方案，客户由集团集中唤醒添加后，分配给各大区的云导购提供服务，集团可操作每个大区、每个云导购账号直接发送消息。
- ……
以上案例可以直接「抄作业」投产。联系我们即可获取更多案例信息。
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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