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9月27日，由京东零售营销与商业化中心主办的2022年京东11.11商家大会·广告营销专场通过线上直播形式召开。大会以 “全域势起 质效增长” 为主题，发布了从全新广告价值指标、数智营销洞察到营销产品及策略运用的一整套覆盖商家全链路、全场景的广告营销全攻略，助力商家提升营销效能，收获高质量用户增长。
重塑营销价值，全新营销指标助力品牌智慧成长
不确定市场环境下，如何获得确定性的流量、用户和生意增长是当下商家最为关注的问题。此次大会中，京东全新广告价值指标首次正式对外详细发布，集合ACME指标、广告用户资产指标、场域新指标三大维度形成完整指标体系，为用户增长、品牌力打造及广告价值衡量提供更精细化的运营抓手。
其中，ACME评估指标基于此前京东携手顶尖咨询机构埃森哲发布的ACME istar+MAP品牌智胜营销方法论，分别代表了用户心智（Approval）、用户粘性（Cohesive）、品牌共鸣（Moving）、营销效率（Efficiency）四大能力要素，能够帮助商家衡量品牌营销能力，定位品牌成长机会；广告用户资产指标可帮助商家量化广告引入的用户价值，对高潜人群和精准人群进行分层细拆，提升营销蓄水力，实现精细化运营；场域新指标则通过新增种草价值和破圈价值，帮助商家更精准掌握推荐场域营销数据，量化类目渗透率与潜在影响，实时调整优化投放策略。
运用京东全新广告价值指标，将助力广大商家在本次京东11.11密集紧凑的营销节点中，明晰自身营销方向，对目标人群进行精准投放，并量化品牌自身在行业内的现状与水平，优化营销打法，实现降本增效。
洞察数智经营，全域数智化营销驱动质效增长
在数智经营层面，京东聚焦品牌全域数智化经营，打造以京洞察、京东商骐、京东商智、京东营销云、京东天链、京东数坊为核心的数智营销平台矩阵，帮助商家在京东11.11期间精准洞察目标用户需求，制定个性化的运营策略，监测生意走向，实现数据资产的规模化管理和应用，助力商家收获高质量、长效化的经营增长。
通过集聚京东数智营销工具资源，京东将助力商家实现站内外用户的精准化运营，贯穿营销活动始终。营销前，商家可通过京东商智的转化率和流量分析等能力实现订单预测和流量拆解，并制定全域流量目标；营销投放中，商家通过京东营销云帮助精准定位目标人群，制定人群策略和预算分配策略，测算全域用户量级目标；营销投放后，商家可以依托京东营销云的青藤计划，调动品牌的全域数据资产，激活全域用户。京东11.11期间，京东将打造一站式营销解决方案，帮助商家整合营销资源，科学分配，达到资源价值最大化。
值得注意的是，京东数智化全链路服务平台“营销方略”今年迎来了2.0升级，在营销数据方法论、广告用户资产及营销策略解决方案上进行全面升级，能够为商家提供包括数据洞察与策略挖掘的整合营销服务，覆盖“投前-投中-投后”全链路营销，打通人货场多维场景，助力商家把控全局策略，掌握投放实战玩法，提升投放效率。
践行营销赋能，全面流量、政策支持引爆大促销量
在营销赋能层面，今年京东11.11通过全域流量、产品及策略升级、服务升级三大模块，多种激励措施助力商家打爆大促。在流量支持上，京东将进一步开放站内黄金资源、站外多元资源，为商家提供亿级曝光资源支持。包括大促T包、超级新品计划、1031音乐会、霸屏计划及站外营销等，同时，联动线下139个城市600万+屏幕资源，助力商家实现线上线下的全域流量覆盖。此外，今年京东11.11还将通过自制娱乐IP、现象级IP联合等娱乐营销形式，提升用户互动，帮助商家引爆流量，实现出圈种草。
在产品及策略升级上，本次京东11.11期间，京东对购物触点2.0、京速推2.0、京易投等产品进行全面优化升级，将为商家带来更高效、更清晰、更可控的营销服务体验，助力营销提效，实现生意增长。另外，为加强用户粘性与互动，京东还在内容营销与互动营销上加重砝码，为商家提供千万级资源价值和前沿的内容营销玩法，打造品牌大促内容营销阵地，触达平台优质用户，最终推动用户购买转化。
在服务升级上，京东11.11将为商家带来“领航计划3.0”和全新的“护航计划”等政策激励与服务保障。全新升级的领航计划3.0将围绕“全域流量”和“唤新促活”两大主题，设立推荐种草排位赛、站外种草排位赛、综合成长赛、唤新促活赛四大赛道，以千万元广告虚拟金奖励助力商家大促期间的声量打造。在四大数据排位赛道基础上，商家还可叠加参与案例比拼，赢取加倍奖金激励。
同时，为给商家带来更好的营销服务体验，今年京东11.11还全新推出了“护航计划”，为不同类目商家输出个性化、精细化的营销策略，通过商家成长任务提供落地操作指引，为商家大促期间精细化运营提供专业指导。
以“全域势起 质效增长”为目标，今年京东11.11期间，京东零售营销与商业化中心希望为商家提供更加精准的营销策略，助力商家实现营销效能提升，收获高质量用户增长。
本文源自金融界资讯
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物联流量卡在物联网设备的运作中起着关键的作用。它们是提供移动网络的重要方式,确保了物联网设备在各种场景下能够稳定地与服务器进行通信。对于专业的物联网设备使用者来说,选择一个合适的流…
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托育中心如何让家长主动上门
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你肯定在想，我们每天约都约不来家长上门，还有方法可以让家长主动上门？ 我来说几点，你对照下你的园区，第一，你的招牌，就是你的门头，有没有很显眼。我们铃兰的全称叫铃兰国际托育学校，就…
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手机卡优惠套餐 篇四：【广电福兔卡】19元192g流量包含哪些套路？到底值不值得办理？31岁在春晚一炮而红，观众都以为他隐退了，其实已经去世10年了
作者：伊布斯诺零 大家是不是用腻了三大运营商旗下的手机卡，看不惯他们的手机套餐。 就在刚刚中国广电杀出重围，下面来看一下，广电进军手机卡行业的敲门砖，到底有什么猫腻。 作为第四代运…
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重庆美容院利用“人的弱点”，一年盈利180万，这套路不得不服
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美容院利用“人性弱点”做营销，一年疯狂盈利180万，这个活动案例一定要收藏下来琢磨琢磨，不管你是新手小白，还是在家带孩子的宝妈，或者是开了店赚不到钱的老板，只要看懂学会这活动背后的…
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河南电信29元流量卡代理
小程序号卡代理分销介绍 一万号小程序号卡代理分销，是您不可错过的赚钱良机！我们提供高佣金、低门槛的代理分销服务，让您轻松实现财富增长，通过我们的平台，您可以轻松推广热销的流量卡产品…