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如果问一个校长，最不想干的事儿是什么？排在首位的一定是招生。可是夜晚一到，眼睛一闭，想的最多的还是招生。
销售招、老师招、校长带头招，招来招去还是不够。地推、地推、地推，你推我，我推你，今天扫楼，明天扫街，后天扫车，环卫工人也没咱们勤劳。抓海报设计细节，抓队伍心理建设，抓地推话术，总也抓不完，人民J查也没咱忙碌。
市场难搞、生源难招，可是说到底，机构还是要天天不停做招生。今天给各位老师分享一个实用型招生方案——用测评代替低价课引流，希望能够对您有所帮助。
一、陌拜邀约到校测评。
招生老师发传单时，准备好在读学员的两份测评报告（一份是孩子刚入学校的测评数据，一份是孩子半学期后测评数据。）
然后，招生老师就可以和家长讲解，一个月、半年、一年、两年时间，孩子在机构学习的变化！以真实数据举例，如：孩子的软开度从45%提升到了78%，明显的数字变化，对家长来讲，就是孩子进步的证据。数据对比、图片对比可比那些花里胡哨的话术有用多了！
同时告诉家长，这只是几个孩子的成绩，机构95%以上的孩子都有明显的进步。语言能力强的招生老师跟家长聊完测评之后，家长脑子里已经开始浮现孩子学成之后的样子了。
二、包装测评课。
测评课到底有什么好处？为什么家长一定要带着孩子到校参加测评？这五大好处已经总结好了，直接一条一条说就可以。
1、方便快捷，随时都可以来机构。接孩子的路上、逛街时、买菜时，只要家长有时间，都可以来测评，不受时间人数限制。
2、教育专家给你最科学的建议，邀请专家测评，给出更专业的建议。
3、帮助孩子发现天赋和不足，为孩子制定后期发展最优路线。
4、帮助孩子找出不良学习习惯然后改正，保证后期学习。
5、帮助家长关注孩子本身，让家长看见孩子的优秀，也了解孩子的不足。
三、跟进关注家长和孩子是否到校。
想要和家长保持后期的联系，就要在陌拜环节获取他们的联系方式。不过，很多时候，家长会故意给老师一个不正确的联系方式是不对的，或者出现漏填错填信息的情况。所以，在登记联系方式的时候，招生老师不妨直接询问孩子。
“小宝贝，老师来考考你，你知道爸爸/妈妈的电话是多少吗？”登记之后，再夸一句：“宝贝真聪明，测评对你来说难度不大哦，等你通过测评了，老师单独送你一个礼物好不好？”
如此一来，既可以要到正确联系方式，又让孩子对测评有了期待，提高到效率。
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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不想结婚的女孩，都去做日入两千的职业伴娘了
上一篇
2022年10月13日 am1:04
不打工了就可以考虑这两个农村项目，创业的成本不高
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2022年10月13日 am1:59
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