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疫情已经拖了三年了，让我们每个人都感觉到很疲惫，对于我们的实体企业来说，是更加的艰难。
我们每个生意人都在想着如何让自己的生意变得更好，如何让更多的消费者到自己的门店来转转，就算不买也好啊！但就是这个简单的愿望，有时候都觉得很奢侈。
那如何在这个泥潭里抓住一根救命的绳索跳上来呢？我在这里向大家分享一些切实可行的方案。（注：以下操作从易到难，难易程度从一星到十星。）
一、常规方式
1、微信社群推广★☆☆☆☆☆☆☆☆☆
把门店里的特价商品、折扣商品图片及信息转发到朋友圈或者社群，吸引附近或者朋友圈消费到店消费。
拍摄产品视频，配上有趣的文案，发到抖音上。平台会自动将小视频推荐给附近的抖音用户。这其中涉及到视频的剪辑和文案的编辑，所以难度有所提升。
3、抖音付费推广★★★☆☆☆☆☆☆☆
在抖音上的付费推广分为两种：一种是“抖+”上热门；一种是广告投放。“抖+”上热门比较简单，自主设置推广金额就行，对视频的要求也不高。但是以广告的形式投放的话，就需要与抖音官方进行联系，对视频的要求也比较高。视频中不能出现违禁词、违禁标识和违禁广告语等，所以难度要上升一个等级。但是广告投放的好处就是受众目标明确。
4、宣传单页海报★★★☆☆☆☆☆☆☆
这是非常传统的宣传方式，效果也是中规中矩。其中的难点在于宣传物品的设计和发放。需要找专门的人不断的地毯式发放，比如扫楼、扫街等。这样坚持一段时间，对门店的宣传是有不错的效果的。
5、微信公众号推广★★★★☆☆☆☆☆☆
做这个推广的前提是管理者要有运营公众号和视频号的能力，所以难度又提高了一个等级。
首先，在公众号上发布店内产品的宣传推文，利用社群和朋友圈进行转发推广。在推文中设置引导用户关注微信公众号的方式，慢慢地做好自己的私域流量。
其次，可以通过地推的方式，引导用户关注自己的微信公众号。比如传统的关注微信公众号送小礼品等。增加自己的粉丝数量。
最后，在公众号上要保持定期的信息更新，最好做到每周发帖一次，每周做一款特价产品随着帖子推广出去，增加用户的黏性。
6、直播★★★★★☆☆☆☆☆
如今的直播平台比较多，也是比价容易上手。建议首选微信视频号和抖音直播。
视频号上可以开设自己的微信小店，门槛相对较低，有一张营业执照就可申请。直播时可以添加商品橱窗，便于展示和销售自己的产品。但是这其中的操作难度又提升了一些。难易程度五颗星。
抖音直播便于上手，它有两种卖货方式，一种是带货（卖别人的货），一种是开通自己的抖音小店，卖自己的货。但是在抖音上带货和开设店铺的要求比较高一些。有条件的朋友可以选择。
微信视频号直播时可以设置指定的用户观看，如果不设置，则所有人都能看得到，视频号也能将直播推荐给附近的人和相应的粉丝。抖音直播时是全用户都能看。
二、特殊方式（联合推广）
1、与社区团购团长合作★★★★★★☆☆☆☆
每个小区周边都有几个社区团购团长，他们大多都有几百人的微信群。如今的团长主要承接团购平台的产品推荐。
与这样的团长合作，让其在他的群里推荐产品和接订单，利润分成。即使没有销售，也能对产品进行不错的展现。难点在于需要人员找每个团长进行商谈。
2、设置分销★★★★★★★☆☆☆
分销功能是可行性较高的方式，比如与社区团购团长合作就是一种分销。
但是，为了所有人都能帮助分销，可以做一个分销平台小程序。分销层级不能超过三层。
目前有个现成“微店”，能实现分销功能，但是只有一层分销。所以，有条件的朋友，可以单独开发一个小程序来操作。
3、与其它门店合作★★★★★★★★★☆☆
在疫情大环境下，各类实体店都比较艰难。在这样的情况下，大家可以抱团取暖。
各类实体店之间建立一个小联盟，可以以一条街为最小单位。这个小团体间设置一张消费优惠卡，设置通用消费优惠。比如消费送积分、消费折扣等。
这其中涉及到不只是商谈的问题，还有技术类问题，比较繁琐一些，所以难度在八颗星左右。
以上是小编实践过的一些方式，可行性比较高，实惠，而且比较容易操作，所以分享给大家。不过这都是大概介绍，由于篇幅限制，细节性的操作就不在这个文章里体现了。如果这其中有不明白的朋友，可以给我留言。
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