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南都讯 2022年7月1日，一个特殊的日子。
珠海禅城医院一间病房其乐融融，罗女士头戴生日帽，在丈夫和子女的祝福声中，迎来了自己80岁生日，这一天也是其痊愈出院的日子。被老人专程请来的医生冯荣宗，与家属们一起为老人比划出“我爱你”的手势，笑容在脸上绽放……
这温馨一幕被照片定格下来，成为冯荣宗医者仁心的又一个生动见证。今年1月，罗女士因骶尾部严重压疮，入院时已经奄奄一息，呼唤刺激只能勉强睁眼，家属们抱着试一试的心态找到冯荣宗，在其数月的精心治疗下重获健康。
冯荣宗，珠海禅城医院副院长、创面修复科主任、兼任急诊科科长，从医17载，他从一名骨科医生半路转行，专攻急危重症抢救以及慢性难愈性伤口治疗，让不少危重患者转危为安，凭借精湛的医术以及对患者的耐心、爱心，深受赞誉，日前荣获2022年第六届“广东好医生”，他也是珠海唯一获此殊荣的医生。
冯荣宗与患者和家属合影
敢啃“硬骨头”
组建团队之初曾有护士因畏难提出辞职
对慢性难愈性伤口的治疗，因患者多为严重压疮、糖尿病足溃疡，且多数伤口组织坏死严重，治疗难度大、治疗周期较长，不少医生护士避而远之。
冯荣宗却选择迎难而上，2013年师从有“中国压疮治疗第一人”之称的王维平教授，放下更为轻松的骨科，硬是啃起了这块“硬骨头”，并牵头成立创面修复科，为饱受慢性难愈性伤口折磨的患者提供专业治疗。
“这类患者多数合并多种疾病，经济通常比较困难，治疗过程也比较漫长，但正因为如此，他们更需要被关注”，面对部分同事亲友的不解，冯荣宗却很坦然。
慢性难愈性伤口的患者，因伤口长期未愈，渗液多，感染重，坏死组织产生的恶臭成了医护人员必须克服的第一道关。“换药清创时带双层手套，处理完进行三遍洗手，手指还是能闻到臭味”冯荣宗笑着说。
冯荣宗在珠海禅城医院成立创面修复科之初，要组建一支由3个医生、7个护士的10人团队，有年轻的护士因无法适应要求调科，甚至提出辞职，除了常人难以忍受的恶臭，患者多数合并多种疾病，极高的治疗和护理难度、巨大的临床压力都让人望而却步。
“有的年轻护士原本在脊柱或是眼科，护理病人没那么困难，但来到创面修复科，接触到的慢性难愈性伤患者，可能长期卧床肺炎、气管切开，生命体征非常不平稳，偶尔要吸痰，偶尔血压掉下来了要去处理，偶尔尿道感染又要做膀胱冲洗，护理难度确实很大”，冯荣宗坦言，有护士刚转过来适应不了，有畏难情绪可以理解，遇到这种情况，他除了给护士做心理辅导，也会尊重护士的意愿，先调其到相关科室，待适应并掌握老年人护理、多并发症人护理的经验后，再慢慢回归到创面修复科。
冯荣宗帮助患者复建
医者仁心
为帮困难患者降低费用自制治疗材料
冬季，窗外冷风乍起，珠海禅城医院清创室内一片凝重，硕大的聚光灯下，冯荣宗正弯着腰，一点一点清理患者下肢的坏死组织，每一次动作都要异常精准，稍有不慎就可能触碰重要血管，引发大出血，而若清理不到位，又会加重感染……时间一分一秒流逝，直到二个半小时后，冯荣宗才完成了一次清创消毒、换药，当他想要站起，才发现腰部酸疼难忍，贴身的手术服早已湿透，如同刚从水里捞出来。
这是发生于2021年11月的真实一幕，接受救治的是一名50多岁的环卫工人，送到该院时不仅双下肢多处软组织坏死溃疡，同时还患有多年的肝硬化，血小板减少至危急值、低蛋白血症、中度贫血……太激进的处理伤口就会容易出血，但坏死组织拖得时间太长又会加重感染延误病情，治疗难度极高。
冯荣宗没有退缩，带着医护团队一起制定诊疗方案，经过近两个月的悉心治疗，患者终于痊愈出院。
由于慢性难愈性伤口患者往往伴有其它疾病，或长期卧床、体质虚弱、营养不良，每一次治疗，可能都意味着一次与死神的较量。
今年1月，79岁老人罗女士因骶尾部严重压疮，被家属紧急送往该院时已经奄奄一息，严重低蛋白血症，骶尾部溃疡直径15cm，深达骨面，全是灰暗颜色的坏死组织，呼唤刺激只能勉强睁眼。但在冯荣宗的精心治疗下，老人的蛋白逐渐恢复正常，压疮伤口坏死组织全部清除，精神日渐矍铄，从原来只能勉强睁眼到能坐轮椅下床活动、对答交流。
7月1日，在老人80岁生日以及痊愈出院当天，家属特意在病房举行了一个特殊的庆生仪式，并专程将冯荣宗请到现场表达感激，于是有了本文开头的一幕。
近年来，经冯荣宗团队成功救治的慢性难愈性伤口患者还有很多。在他看来，治疗的关键除了技术，更需要爱心和耐心，“这类患者往往家庭经济比较差，患者和家属的依从性不好。所以治疗过程是漫长的，治疗难度也很大，不仅要有全面的医学知识和技术，还要有爱心和耐心疏导患者和家属，给与他们信心和希望”，“如果没有爱心和耐心，是很难花那么长时间一点一点为患者精细清理坏死组织”。
“要花多少钱？”这是慢性难愈性伤口患者前来就诊时，经常向冯荣宗提起的一句话。
为了帮助经济困难的患者降低费用，冯荣宗自己动手组装制作低成本但不影响效果的负压吸引装置，将这种两三天需更换一次的材料价格从通常千元以上、动辄4000多元，降低至150元左右，大大减轻了患者的经济压力，“如果不想办法，经济条件不好的患者就很难将治疗坚持到最后，也没办法康复。”
冯荣宗查看患者病情
少年立志
从医17载坚守一线，支援“战”疫春节以医院为家
冯荣宗身上所展现的医者仁心，或许还要追溯到他少年时期就早早立下了成为医生、治病救人的志向。
那是小学二三年级的一个暑假，冯荣宗回老家感冒了，八十多岁的奶奶上山采草药为其煲凉茶，“喝了以后就感到舒服了，当时在我看来是很神奇的一件事，于是萌生了从医的想法”冯荣宗说，放完暑假回到学校，他跟另一个小伙伴说了自己的愿望，两人约定未来一起做医生，后来两人果然都成为了医生。
这其中还有一段小插曲。冯荣宗回忆，当时只有学化学、生物才能报考医学类的大学，其高中原本擅长物理，化学科目是班级倒数10名，但为了圆医生梦，他不得不放弃物理，为此花了很大功夫去补化学，所幸最后成功考上了广东医科大学。
从2005年毕业至今，冯荣宗从医已有17载，始终坚持在医疗一线工作，成为急诊科和创面修复科的带头人。
作为急诊科主任，冯荣宗长期致力于推广急救技能，除负责全院员工急救技能培训，还带领该院与香洲区人民医院胸痛中心共建“胸痛救治单元”，同时挂牌珠海市香洲区民营医疗机构首个急救体验实践基地，走进社区、厂企作免费科普，手把手为普通老百姓教授心肺复苏术、窒息处理等急救技能，共计60余场。
自2020年1月16日新冠疫情阻击战打响以来，冯荣宗一直担任珠海禅城医院和前山北社区卫生服务中心的新冠疫情防控总指挥和院内专家组组长等职务，根据上级领导部门的部署制定院内的新冠防控方案、应急预案、培训演练等，从2020年春节前开始就一直留守医院，以医院为家。
新冠疫苗接种工作开始后，冯荣宗又积极参与筹备新冠疫苗临时接种点，以规范的标准获得了珠海市唯一一家民营医疗机构新冠疫苗接种点的资质，最高一天的接种量近5500针刺。
在荣获2022年度广东省第六届“广东好医生”之前，冯荣宗因表现突出，先后获得2021年度荣获“珠海市最美医务工作者”、“珠海市先进抗疫医师”等荣誉，但他并未因此自满，“我没有想到能得到这么多荣誉，这些荣誉将成为我继续坚持一线努力服务患者的鼓励和动力”，冯荣宗说。
采写：南都记者杨亮 实习生李博宁
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你知道近视眼有多少吗？根据《国人近视手术白皮书》发布的内容，我国目前近视人数超过6亿，占全国总人口四成，而且随着电子产品的普及，近视患者年轻化的趋势明显，未来近视总人数可能还会增加…
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流量越来越贵，已经成为共识，无须赘述。但是在过去的2022年，线上流量呈现出各种各样的现象，不知道大家有没有发现？ 2022年之前，很多的企业的公域流量是可以直接转化的，在加上如果…
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「远丰电商：全案数字新商业服务商」 很多商家在试运营阶段就开始筹划裂变活动，掌握的正确的模式可以让你事半功倍。而且当前基本的裂变模式成本低、形式各异、效果出众，特别是网络平台的飞速…
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作者：岩铭运营商专营店 作为资深套餐侠，游戏王者，行动的WiFi侠，经手的流量卡不下上百种种！ 总算是被我发现了一款10月份还能上新的19元长期有155G全国高速流量的神仙流量卡了…
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联通移动电信三网运营商大数据精准营销，是依据企业市场营销产品和潜在用户的基本特征，查找并瞄准目标的客户群体，中小企业能够根据拨打电话、或者短信方式与潜在意向客户进行沟通触达，与潜在…
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最近和不少商家沟通，表示各种各样的问题接踵而来，流量、转化以及产品方面等等。那么在我看来，有问题并不一定是坏事，任何事物都存在问题，没有完美的个体与单位存在。所以有问题就说明对问题…
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现在获取流量已经成为了营销推广最主要的问题，流量越多，那么营销的机会就越多。引流拉新的方法分为线上和线下两种，今天给大家分享一下如何线上引流拉新的方法。 下面我们来说说不同的流量大…