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「远丰电商：全案数字新商业服务商」
很多商家在试运营阶段就开始筹划裂变活动，掌握的正确的模式可以让你事半功倍。而且当前基本的裂变模式成本低、形式各异、效果出众，特别是网络平台的飞速发展和普及，赋予了裂变营销更旺盛的生命力。告诉你五种“裂变”方式，让你的客户群体爆发式增长。
1、邀请裂变：即邀请者和被邀请者同时得福利
老带新是裂变的本质，而要老用户愿意带新客户，见效最快的就是给老用户拉新奖励，同时也给新用户奖励，这是标配玩法。实际上就是对新老用户同时进行奖励并告知分享获利的概念。目前各种app和小程序、微信公众号都是这么玩的。
2、转介裂变：分享后获得福利
即发展首批“种子用户”在首批用户分享后带动新老客户获得福利。这种裂变方式适用于单次体验成本较高的产品，最常见的方式就是分享后获得体验券或者折扣等，通过分享来抵消实际价格，同时触达更多潜在用户。
3、拼团裂变：即邀请者与被分享者组团享福利
比如C2B，消费者一起集体采购；这种方式在当下已经是比较基本的模式了。用户发起拼团，利用社交网络让好友和自己以低价购买产品，或者共同完成任务，一位用户往往能带动好几位用户，从而起到裂变效果。其基本逻辑就是通过分享获得低价或者返利。典型的比如：拼多多，聚划算等。
4、分销裂变：即发展下线赚取佣金
目前最火爆的玩法。本质是直销的二级福利，也就是两级分销制；用户只要推荐了好友或者好友的好友购买，推荐者即可获得一定比例的收益，即佣金。而某些平台上的推广员模式、裂变海报模式皆属分销裂变。分销和邀请不太一样，前者是付费用户邀请付费用户且均获利，后者则不一定是付费用户进行邀请，且只有邀请者获利。在此背景下，分销社交裂变的模式，让用户形成自增长的闭环，无疑缓解了创业型公司用户增长和资金压力的燃眉之急，低成本触达客户，效果立竿见影。
5、众筹裂变：即邀请好友帮助得利
众筹也是进几年比较流行的玩法，主要是利用好友间的情绪认同，加上福利的外在形式来实现。利用互联网方式，通过客户完成你策划的一系列动作去帮助你推广宣传，这种方式的特点是门槛低、多样性、依靠大众、注重创意。众筹的动力靠的是产品或者项目的创意，而传播靠的是客户群体的情绪化和共同认知的驱动，只有别人看到之后愿意帮你分享，那才能达到效果。
以上就是营销裂变的5种方法，而一个项目除了掌握这5种模式之外，一个好的创意也很重要，因为一个好的创意就是能够快速分享出去，只有别人看到之后愿意帮你分享那才能达到效果。
裂变营销是一种低成本的获客方式，随着获取流量的成本越来越高，各大企业都在寻找低成本获取流量的方法，其中最有效的方式之一就是裂变，最后再给3点裂变营销的建议：
1、裂变营销要切记盲目跟风，比如单个的目标可以是拉新，组合的目标可以是拉新+付费转化。
2、在商业模式的构建中，有一个维度叫做“客户细分”，一类是直接的目标受众，有着强需求可以付费转化的客户；一类是对付费内容或者商品感兴趣但又存在疑虑的客户；还有一类可能是对价格比较敏感的客户。有了客户细分，才可以打组合拳并做到有的放矢。
3、高价值的产品，一定要把裂变和付费转化分开，记住要构建连续性，先让用户进入流量池；在裂变活动中，可以利用用户的喜悦，给用户占到便宜的感觉，也可以利用用户的恐惧，刺激用户的失去感。
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装修高效获客法有哪些，你领悟么吗？
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装修高效获客法是‘服务营销’。装修公司如何高效获客，装修公司高效获客法只需做好这些内容营销，即可获得不俗的关注。 到这个时候答案就变得很简单，装修高效获客方法能够让别人来追你，想想…