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当一个风口遇上另一个风口，会产生什么奇妙的化学反应呢？
如火如荼的知识付费浪潮，搭乘短视频的燎原之势，正在成为内容创作者们最爱的变现解法。而在所有短视频平台中，视频号具有自己独特的优势，特别适合教育培训类创作者。
首先，它能够与腾讯旗下的产品，如：企业微信、公众号、小程序等打通，自带流量基础，且用户能够直接从视频号跳转到其他版块，方便老师公域引流，私域运营。
其次，视频号支持观看好友点赞的视频，能够更好地帮助老师进行私域流量的裂变。同时，业内人士反应，视频号的粉丝相对高质量和高粘度，非常适合长期经营。
简单说，视频号背靠微信的成熟生态和社交流量池，能够打通公域及私域，辐射更多兴趣人群，更便捷地进行私域留存，非常适合进行招生引流和教学交付，能够为老师带来新的增长点。
那么，老师们又可以如何通过视频号实现引流变现呢？
话不多说，直接来看以下四步，轻松搞定！
01 建立流量主阵地，打通视频号
借助创客匠人开通公众号知识店铺，学员不用下载第三方APP，只需关注公众号就能进入知识店铺学习。
在店铺内，老师可以上架图文、音视频、直播、专栏、训练营、练习、考试、测评等不同形式的知识商品，丰富学员们的学习体验。同时，在创客匠人后台开启直播，可以关联公众号，更方便触达学员。老师还可以将直播一键转播到视频号，打通公域流量。
02 直播预热
视频号是很好的宣传途径，老师可以常态化直播，比如每天播，或者每周固定时间播2-3次。在预热方面，可以通过公众号通知、社群预热、朋友圈预热等方式同时进行，搭配精美醒目的预告文案和海报，在文案中，一定要抓住用户痛点，才能更好地吸引用户。
03 直播引流变现
在视频号直播中，除了以内容吸引用户外，老师还可以用以下方式提高引流、裂变、变现效果：
1、在视频号挂上小程序，引导用户在视频号直接进入小程序知识店铺，去购买课程和学习；
2、直播间放置社群二维码，引导学员入群；
3、直播间挂载图文课程链接，通过图文引导用户关注公众号；
4、老师口述公众号名称或画面呈现公众号名称、讲师微信号；
5、直播推送、话术文案切合公域热点话题，加#号；
6、直播中主打1-2个引流产品，在精不在多，避免影响学员决策，起到反效果，不利于直播裂变；
7、直播过程中推送老学员成功案例链接，增加信任感；
8、趁热打铁，介绍下一次直播的主题和时间，做好铺垫。
04 深度体验
通过直播间的初步介绍，老师可以吸引大批新学员进入知识店铺，进一步了解平台课程，实现初步的引流。
那么，在学员进入平台后，如何提升他们与平台的粘性，并且真正实现付费转化呢？
1、在平台上提供精彩的免费试听课，让学员可以进一步体验课程。试听课可以以5天训练营的形式提供，形式涵盖图文、音视频、直播、社群、作业打卡等，丰富学员的学习体验。
同时，启用低门槛的好友灌溉功能，比如3人助力即可获得免费试听课，以此实现裂变，同时也不会给学员带来太大的拉新压力。
2、在平台上整理出往期学员案例分享，以视频或图文形式展示，进一步提升新用户信任感。
3、在知识店铺首页开屏广告处展示新学员无门槛优惠券，刺激学员付费转化。
在流量成本日益高涨的当下，基于短视频、直播等形式，一场没有硝烟的战争正在知识付费行业打响。
通过创客匠人+视频号+公众号，老师们可以构建起更丰富的内容生态，撬动公域流量，像滚雪球一样，将流量越滚越大，彻底告别流量困境！
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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谁说农村赚钱很难？只要选对了项目，发家致富不是梦
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