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1.为吸引顾客创造条件
美容院的经营目标，不只是看顾客的外貌是否美观，而是看能否使顾客完全满意。正如美不只限于外表一样，散发自内心深处的美，才能持久。所以，在提供技术的同时，美容院也必须提供优质的服务，以使顾客感到完全满意。
与其坐等在美容院为顾客解答“皮肤脱皮、缺水、长青春痘或斑点”等问题，不如给顾客“去美容院是一种享受”的观念来得主动、有效。此外，在制定发展客户的策略时，美容院也应该以此为目标制定计划。藉由让顾客体验「身心和谐」的放松与舒缓，让顾客「渴望」再享用这种舒缓压力的愉快体验，成为固定光顾的老顾客。
2.一卡通会员制刺激顾客消费
其中一个发展客户的方法，就是用一卡通来刷卡消费。这种会员卡旨在增强口碑效应，积极开拓客源。办法是向来店消费的顾客推荐会员卡，会员不仅可以享受相应的会员折扣，顾客也可以得到积分，达到一定积分就可以额外得到礼品或护肤；消费达到一定额度就可以抽奖；对于使用会员卡的顾客，各种优惠方法和措施，都要配合当时的经营情况、季节特点、流行趋势等，创意出美容的愿望，才能真正提升美容的动机。
3.创造吸引顾客的良好氛围
美容店必须根据其所在区域的特点，设计出符合当地消费者心理的店面形象和活动气氛，才能更好地达到传递“来美容是至高享受”的目的。设计和布置美容院首先要有自己的特色，往往正是你的与众不同先吸引了顾客；其次，舒适和清洁也是必备条件，这样的环境才能给人宾至如归的感觉；最后，美容师整洁的衣着、礼貌的言谈举止等等都很重要。
4.特价促销
特价促销是一种最有效的促销方式，而且可以提高营业额。特别优惠包括特别产品及特别服务，以及各种项目卡(如：时程卡、月程卡、季卡、年卡等)及疗程卡。
做促销活动时要注意以下2点：1.不能用劣质产品做促销，建议用适合不同节令的产品做促销。2.不能用做好的产品和项目来进行促销。建议用库存积压产品和店内的劣势项目做促销。
温馨提醒：现在市场上有很多美容店都有自己的特色（像思妍丽、修身堂、索尔、SOR、苗医生等）大家可以多做参考。毕竟门店还是应该有自己的特色经验，产品、项目、技术、服务都要保持好的质量，才能让门店存活得更久。
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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做好这个环节，社群启动才能成功 你有没有做过这样的事情：建一个社群，绞尽脑汁，把群名称想好了，群规则制定好了，欢迎词也想好了，但是最后群里除了你的大号、小号和几个朋友外，一片冷清。…