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新店开业如何让5公里范围的人都知道!
新店开业如何让5公里范围的人都知道个人经验总结!
1前期造势:装修造势、开业时间造势,产品造势
2线上平台引流:美团大众、抖音+小红书、公众号
3线下渠道宣发:商场微信群、广告牌、员工着装
一。前期造势:懂得造势,保证你的开业会更加热闹,也能够让你的新店的客流量有把握,所以为了让自己的生意开得红火起来,就一定要知道造势!
二、线上平台引流打造线上平台形成流量矩阵,发散宣传,获得不同平台带来的流量。
1,美团、大众点评门店入驻像美团,大众点评这些大型团购平台,让店面周围5公里内的消费者都知道你的店。另外,利用减免或者套容的形式让他们下单,也可以趁机抓住线上这批消费者。
2,自媒体平台自媒体品牌是宣传产品(品牌)的一个窗口,是与目标消费者进行交互行为的媒介。自媒体平台的特点之一就是:传播迅速。一个新的产品(品牌)的出现会顺序在互联网上得到传播。
3,抖音团购抖音团购能帮助门店打通在吸粉过程中无法直接将流量变现的团环,认证企业用户可通过创建团购,让用户选择线上购买线下实店体验。达人探店;抖音&小红书主要找本地生活的达人,到门店亲身体验服务流程,拍摄流程视频/图片,
本地生活类的达人,粉丝主要以同城的为主,适合同城的线上线下引流,时效性高注意:要留意达人账号本身的粉丝基础和带货能力!
5打造门店账号:抖音&小红书打造属于门店的账号,自己宣传。
门店更加了解自家产品和服务,输出的内容更加贴切,可以增加用户的信任感和真实感6打造私域流量池:构建门店微信群私域流量可以任童时间,任意频次,直接触达到用
户;就相当于:“我的地盘我做主”。流量更可控,性价比高,深入服务用户的可能注意:如果用户体验不好,分分钟会从你打造私城流量池!
三、线下渠道宣发
如果门店在商圈:利用商场的广告位。把你门店的王牌产品/项目,展示出来,不用每个产品或项目都展示,画龙点睛就好。商场私域流量:商场本身也会有做私域微信群。你可以把门店的介绍给商场去宣发
如果门店是街铺:周边小区的电梯广告、地铁口下班高峰期派发传单
员工着装,带着有明显品牌标识的统一服装,员工出入都会成为门店移动广告牌!
领取最新办卡资费,添加 微信:sjzqb888 备注:办卡!
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